E-commerce Startups Can Stand Out In The Crowded Online Marketplace

There has never been a good time for ecommerce startups. Given the pandemic induced global slowdown, ecommerce has offered a lifeline for B2B2C businesses across the world to continue some semblance of a normal life even in the toughest lockdowns. The fear of the virus got even the most conservative shoppers and those from tier Read more…

India’s Resilience Celebrated by Microsoft: Holiday ad film update

Microsoft India has finally released its maiden holiday ad film, ‘Hum Rukna Nahi Jaante’, and has celebrated the resilience of the human spirit. Moreover, the film bids farewell to 2020, and puts a spotlight on how people across the country have shown everyday resilience in meeting the challenges that 2020 has brought, and how the Read more…

SMBs can leverage celebrities after going digital

The brands signing celebrities as an ambassador has proved to be an effective strategy in marketing. In 2020, the advent of new channels and with diversified consumer behavior, the marketing strategy needs to factor people’s time and attention. Moreover, businesses also believe that endorsements provide a higher degree of recall. In this generation, brands must Read more…

Digital Marketing is on rise since SMBs are moving digital since pandemic

Many businesses including the small companies are looking to have online presence and choose digital marketing after the COVID pandemic and following lockdowns brought about a negative shift in the customer’s behaviour. Moreover, many businesses are seeing a bunch of changes in consumer behavior which have emerged – increase in online food shopping, online education, Read more…

Digital marketing Still Makes Sense During This Economic Turmoil

The whole world is under pressure to adapt to the new changes as COVID-19 engulfs the whole Earth under it. No one knows what vaccine is at what stage. Moreover, it will take quite some time to get back into what we perceive as normal life. However, during these times, many organizations decided to cut Read more…

Latest Trends In The Digital Marketing Software

Share on facebook Share on twitter Share on linkedin Contents of this post: Latest trends in the digital marketing software Disrupting traditional media models Powerful functionalities for nonprofit organizations Functions that adopt e-commerce and m-commerce A growing market with increasing trends Latest trends in the digital marketing software Merging various digital content delivery platforms to Read more…

Search Engine Optimization: Everything You Need To Know

Share on facebook Share on twitter Share on linkedin Most of the people think of a search engine as a website they visit to search or type a question on Google, Yahoo or whatever search engine they’re using deliberately replies with a long list of links to webpages that could potentially answer your query. Well, Read more…

Pay-Per-Click Advertising: Scope of PPC Advertising 2020-2021

Share on facebook Share on twitter Share on linkedin PPC ads are those which appears alongside search results on Google and other search engines. Contents of this post- What Is Pay-Per-Click Advertising? Concept Of Pay-Per-Click Advertising Scope of PPC Advertising GDM PPC Solutions: Actionable Insights Into Your PPC Advertising Campaigns What Is Pay-Per-Click Advertising? Pay-Per-Click Read more…