E-commerce Startups Can Stand Out In The Crowded Online Marketplace

There has never been a good time for ecommerce startups. Given the pandemic induced global slowdown, ecommerce has offered a lifeline for B2B2C businesses across the world to continue some semblance of a normal life even in the toughest lockdowns. The fear of the virus got even the most conservative shoppers and those from tier… Continue reading E-commerce Startups Can Stand Out In The Crowded Online Marketplace

India’s Resilience Celebrated by Microsoft: Holiday ad film update

Microsoft India has finally released its maiden holiday ad film, ‘Hum Rukna Nahi Jaante’, and has celebrated the resilience of the human spirit. Moreover, the film bids farewell to 2020, and puts a spotlight on how people across the country have shown everyday resilience in meeting the challenges that 2020 has brought, and how the… Continue reading India’s Resilience Celebrated by Microsoft: Holiday ad film update

Be Safe & Smart: HDFC Life’s New Digital Campaign

The life insurance company – HDFC Life, has launched its new digital campaign to focus on the role of Unit Linked Insurance Plans (ULIPs) as part of their prudent financial plan. This campaign by HDFC debunks the commonly held myths about the ULIP category and also highlights the unique features of the HDFC Click2Wealth plan.… Continue reading Be Safe & Smart: HDFC Life’s New Digital Campaign

SMBs can leverage celebrities after going digital

The brands signing celebrities as an ambassador has proved to be an effective strategy in marketing. In 2020, the advent of new channels and with diversified consumer behavior, the marketing strategy needs to factor people’s time and attention. Moreover, businesses also believe that endorsements provide a higher degree of recall. In this generation, brands must… Continue reading SMBs can leverage celebrities after going digital

Digital Marketing is on rise since SMBs are moving digital since pandemic

Many businesses including the small companies are looking to have online presence and choose digital marketing after the COVID pandemic and following lockdowns brought about a negative shift in the customer’s behaviour. Moreover, many businesses are seeing a bunch of changes in consumer behavior which have emerged – increase in online food shopping, online education,… Continue reading Digital Marketing is on rise since SMBs are moving digital since pandemic

Digital marketing Still Makes Sense During This Economic Turmoil

The whole world is under pressure to adapt to the new changes as COVID-19 engulfs the whole Earth under it. No one knows what vaccine is at what stage. Moreover, it will take quite some time to get back into what we perceive as normal life. However, during these times, many organizations decided to cut… Continue reading Digital marketing Still Makes Sense During This Economic Turmoil

Latest Trends In The Digital Marketing Software

Share on facebook Share on twitter Share on linkedin Contents of this post: Latest trends in the digital marketing software Disrupting traditional media models Powerful functionalities for nonprofit organizations Functions that adopt e-commerce and m-commerce A growing market with increasing trends Latest trends in the digital marketing software Merging various digital content delivery platforms to… Continue reading Latest Trends In The Digital Marketing Software

10 Best Coffee Places In Delhi You Must Visit

These are the 8 coffee places in Delhi you just can’t miss. Make every moment enjoyable by having a cup of coffee at these places- 1. United Coffee House Located in the heart of Delhi and surrounded by many competitive cafes, is United Coffee House. Just like its name, its beauty lies in its old-era.… Continue reading 10 Best Coffee Places In Delhi You Must Visit

Search Engine Optimization: Everything You Need To Know

Share on facebook Share on twitter Share on linkedin Most of the people think of a search engine as a website they visit to search or type a question on Google, Yahoo or whatever search engine they’re using deliberately replies with a long list of links to webpages that could potentially answer your query. Well,… Continue reading Search Engine Optimization: Everything You Need To Know

Pay-Per-Click Advertising: Scope of PPC Advertising 2020-2021

Share on facebook Share on twitter Share on linkedin PPC ads are those which appears alongside search results on Google and other search engines. Contents of this post- What Is Pay-Per-Click Advertising? Concept Of Pay-Per-Click Advertising Scope of PPC Advertising GDM PPC Solutions: Actionable Insights Into Your PPC Advertising Campaigns What Is Pay-Per-Click Advertising? Pay-Per-Click… Continue reading Pay-Per-Click Advertising: Scope of PPC Advertising 2020-2021