Digital Marketing News

E-commerce Startups Can Stand Out In The Crowded Online Marketplace

There has never been a good time for ecommerce startups. Given the pandemic induced global slowdown, ecommerce has offered a lifeline for B2B2C businesses across the world to continue some semblance of a normal life even in the toughest lockdowns.

The fear of the virus got even the most conservative shoppers and those from tier 2 and 3 markets to seek out their needs online. And even as life is trudging back to its normalcy and we all come to terms with the new way of life, the ecommerce trend does not show any signs of slowing down. Moreover, there has been a measurable shift in consumer behavior, with many new first time online shoppers. The ecommerce industry is also registering higher gross merchandising values (GMVs) as compared to the pre-Pandemic levels, and this is indeed a good news for all businesses operating in this sector.

Know your audience and competition

Being in the ecommerce sector makes it easy to find your competition and audience, as you would know exactly where to find them – online. You could scroll through search engine results pages, and research on social media to look for your competitors and audience and what they are doing. You could filter those businesses that are in a similar field as you or target the same customers as you wish to, and learn from their online presence. This would give you a strong hold of what is working or not working, and would serve as a wonderful starting point for you to plan your strategy.

As the digital industry allows for very precise targeting, you could also create rich customer personas of your ideal customer, so that you know exactly who you will be targeting. This would not only include the demographic details, but also the specifics like interests, mobile usage patterns, income levels, online browsing behavior and social media platforms that are popular with them. Doing this will help you not only create marketing content that will resonate with them, but also it can help you evaluate what tactics and online mediums might work better with this group.

SEO (Search Engine Optimisation) is a must!

SEO, or Search Engine Optimization, is an evergreen method to help you stay in the race from a long term perspective, and help your business be found by the right audience. Implementing the right SEO strategies is one of the keys to the success of any modern business. If this isn’t done correctly, then it would be difficult for your prospective target customers to even know about the existence of your business! However, SEO efforts can also take time to start showing results, and this is why you should get started on this as soon as possible. The best time to start off with this would be while you are building your blog website, but in case that was missed, you could do it once it is complete as well.

Also Read: How to Optimize Your Blog for SEO in 2021

One thing that you might want to keep in mind is to take care of the landing pages (Means it should be optimised for SEO) for each of your product listings and search queries, which include the right keywords, good quality image and video content, and a strong call to action.

Avail our SEO services here and get a free consultation.


Digital Marketing

India’s Resilience Celebrated by Microsoft: Holiday ad film update

Microsoft India has finally released its maiden holiday ad film, ‘Hum Rukna Nahi Jaante’, and has celebrated the resilience of the human spirit. Moreover, the film bids farewell to 2020, and puts a spotlight on how people across the country have shown everyday resilience in meeting the challenges that 2020 has brought, and how the technology has played a role in enabling the diverse experiences. The recently released film is part of Microsoft India’s #BuildingResilience campaign, which also shares inspirational stories of transformation across the industries, organisations and individuals, which also drives a conversation around what it takes to thrive in this environment.

The film blends the five everyday scenarios, which also focuses on how Microsoft’s technology empowers people to do more every day. Whether it is helping a young sports aspirant to continue with coaching remotely, or supporting an elderly person to make online payments in a trusted and secure way, to enabling entrepreneurs to keep their businesses moving in a remote world and supporting people with disabilities to fully participate in their society, technology enables inclusion for all.

The film has been released exclusively on the social media platforms and is powered for accessibility with subtitles and the audio descriptions.

The chief marketing officer of Microsoft India – Hitu Chawla, said, “It’s extraordinary how people and organisations across India have met the challenge with resilience and innovation, using the technology to respond, rebound, and reimagine a new world order. Our brand film celebrates this spirit of everyday resilience and the role our technology plays in empowering every person and every organization to achieve much more.”

Also Read: SMBs can leverage celebrities after going digital


Digital Marketing

Be Safe & Smart: HDFC Life’s New Digital Campaign

The life insurance company – HDFC Life, has launched its new digital campaign to focus on the role of Unit Linked Insurance Plans (ULIPs) as part of their prudent financial plan. This campaign by HDFC debunks the commonly held myths about the ULIP category and also highlights the unique features of the HDFC Click2Wealth plan. HDFC aims to change the way consumers look at ULIPs through the central message of ‘#SirfSafeNahiSmartBhiBano’.

HDFC ULIP Digital Campaign
Still Image: HDFC ULIP Campaign

The campaign, comprising one main and two short films, which features two characters – Meet (myth) and Jeet (the myth buster). Both Meet and Jeet have opposite viewpoints when it comes to their unique lifestyles, where Meet confesses to having doubts about investing in a ULIP, while Jeet discusses his doubts in a light hearted manner by gently weaving HDFC Life Click2Wealth’s benefits into the narrative.

The short film uses Meet and Jeet’s drink choices as an example for their financial decisions.

The executive vice president of HDFC Life, e-commerce and digital marketing, Vishal Subharwal said, “ULIP as a category is perceived by some as expensive and some as opaque. With this campaign, featuring HDFC Life Click2Wealth, we want to burst myths surrounding ULIPs which impact the purchasing decisions. Moreover, the HDFC Life Click2Wealth is a feature rich product that offers customers a large number of benefits to create long term wealth and income streams.”

Read also: Digital marketing Still Makes Sense During This Economic Turmoil

This campaign will be promoted across all of their social media channels, YouTube and digital platforms just to ensure maximum reach and visibility.


Digital Marketing News

SMBs can leverage celebrities after going digital

The brands signing celebrities as an ambassador has proved to be an effective strategy in marketing. In 2020, the advent of new channels and with diversified consumer behavior, the marketing strategy needs to factor people’s time and attention. Moreover, businesses also believe that endorsements provide a higher degree of recall.

In this generation, brands must consider celebrities as their own brand ambassadors who can recommend their brand freely without any monetary implication. There are also many passionate fans who derive immense satisfaction by engaging with the brand and getting acknowledged by the brand. However, the task is to simply convert a regular user into a brand ambassador.

Also Read: India’s Resilience Celebrated by Microsoft: Holiday ad film update

Social media has become a game changer and has also lead to the concept of influencer marketing. Based on research, 80% of the customers believes in all information provided by social media influencers on platforms such as Facebook, Instagram & Twitter. However, 60% of the consumers make their purchase decisions after considering the information provided by the top influencers in the country.

Soon the brand ambassadors will expand from mainstream celebrities to influencers. With new channels coming up, the engagement levels are also being changed regularly in order to keep pace with the audience. The craft lies in creating different kinds of disruption which invloves the influencers to arrest the eyeballs.

Also Read: Digital Marketing is on rise since SMB’s are moving digital since pandemic


Digital Marketing News

Digital Marketing is on rise since SMBs are moving digital since pandemic

Many businesses including the small companies are looking to have online presence and choose digital marketing after the COVID pandemic and following lockdowns brought about a negative shift in the customer’s behaviour.

Moreover, many businesses are seeing a bunch of changes in consumer behavior which have emerged – increase in online food shopping, online education, online medical consultation, online grocery shopping, etc.

These macro changes in customer’s behavior are pushing changes at the business level too.

Nowadays, more and more businesses are looking forward at creating online presence, especially the small businesses. The SMBs are now accelerating their move to go online – whether it is creating their own website or social media pages, PPC campaigns and lot of such things,” Rungta added.

Also Read: Digital marketing Still Makes Sense During This Economic Turmoil

Businesses have now realised the importance of digital marketing

Along with several smaller businesses, the larger brands have also realised the power of digital and online marketing.

Small businesses have also realised that a lot of their own customers and their target audience can be found online, and they can reach them out easily with email finder tools such as Contact Out.

Many of the businesses have also figured that if they want to expand beyond a particular location, they can do online marketing and reach out to the whole nation, which some of the businesses were not able to understand earlier.

Also Read: SMBs can leverage celebrities after going digital

While some of these trends had already started, they have been accelerated by the COVID pandemic. Instead of taking two to three years, these have now happened over the last four months.

“It’s true that many businesses have suffered due to this pandemic. Moreover, I have been seeing that many new businesses have started advertising digitally, right from the automotive companies to food outlets, and that’s a great start.”

Mohammed Huzaifa – CEO, Grandiose Digital Media Pvt Ltd

Businesses are now expecting to see a hike in the number of sales in the second half of the year with the opening up of the economy.


Digital Marketing

Digital marketing Still Makes Sense During This Economic Turmoil

The whole world is under pressure to adapt to the new changes as COVID-19 engulfs the whole Earth under it. No one knows what vaccine is at what stage. Moreover, it will take quite some time to get back into what we perceive as normal life. However, during these times, many organizations decided to cut down heavily on their marketing budgets. Recently, Google had also slashed 50% of its marketing budget just so that they can live to fight the future. Grandiose Digital Media during this pandemic has also helped few influencers in achieving their online marketing goals.

Also Read: Digital Marketing is on rise since SMB’s are moving digital since pandemic

Is it a good idea to invest in marketing during this pandemic?

There has been a significant decrease in traffic on the road and even though TV viewership has also increased by 40%. However, it could not match the spike in the internet consumption. Furthermore, an increment of 70% was noted post the arrival of COVID-19 in internet consumption. Keeping the provided numbers in mind, digital marketers can now benefit from digital advertisements in a world confined to our hands.

Advertisers look for Digital Advertisements over Billboard Advertisements

GDM News and Article Publications

Apart from the billboard advertisements, digital advertisements are a low-cost investment as compared to the billboard advertisements. This difference in cost is a major reason why many companies and individual marketers are investing heavily on the digital side of the market as the budget constraints tighten month by month. Apart from the budget constraints, advertisers are also facing the issue of reaching to their target audience. A consequential amount of the budget is now spent on the audiences who are either not interested in the product or simply do not have the budget for it.

The world is currently facing this pandemic and going through a tremendous amount of hardship. Businesses are spending on building their exposure through traditional marketing platforms which are expensive and less effective, however, the digital aspect of it is relvantly cheaper and generates better exposure for their brand. Coupled with an effective target audience, a brand can also gather loyal customers through this pandemic.

Let’s hope that we fight COVID effectively and this whole world gets back to its normal lifecycle again.

Source: Economic Times

Digital Marketing

Latest Trends In The Digital Marketing Software

Contents of this post:

  • Latest trends in the digital marketing software
  • Disrupting traditional media models
  • Powerful functionalities for nonprofit organizations
  • Functions that adopt e-commerce and m-commerce
  • A growing market with increasing trends

Latest trends in the digital marketing software

Merging various digital content delivery platforms to construct and carry on marketing campaigns can be cumbersome and costly without digital marketing tools.

As internet use skyrockets and social media activity grows, establishments are prompted to rally their efforts and increase budget allocation for the creation of engaging and intuitive digital marketing content. Research predicts that worldwide, the digital marketing software size is going to hit $151.8 billion by 2027, with a compound annual growth rate of 17.4% during the forecast period of 2020 to 2027.

With more enterprises looking for a platform to execute an effective digital marketing strategy, digital marketing software providers have come up with new capabilities to address the demands of end users and enhance digital marketing campaigns.

Let’s discuss this further.

1. Disrupting traditional media models

The rapidly evolving times call for groundbreaking services. Digital marketing is at the mouth of every company that seeks to scale. Connecting with customers isn’t the same as before. You need to be able to engage with them wherever they are, whatever platform they’re on and whatever device they’re using.

You can do this by getting the essential digital marketing tools that can equip solutions for customer interactions via web, social media and applications. You can also rely on the latest analytical functions of digital marketing software to generate reports about your digital marketing campaigns, so that you can see what works and what doesn’t. You can even use digital marketing software to reach your ideal audience with public relations.

Reading your consumers’ minds has also become a lot easier with digital marketing tools that can determine their preferences. Because you already know what they like, you can now deliver meaningful and interactive content that socially links them to your brand.

Hyperpersonalization is a recommended strategy for marketers this year, as per Social Media Today. It’s also the key to keeping up to speed with rapidly altering consumer trends. Solutions like this are vital for the digital marketing strategy for a brand, especially if they want to stay relevant in their industry.

2. Powerful functionalities for nonprofit organizations

Most people think that digital marketing tools are limited to businesses that market their products or services when in truth, digital marketing software capabilities have also extended to addressing the needs of nonprofit organizations.

To create and foster long-lasting connections with constituents, nonprofit ventures turn to essential digital marketing tools to effectively engage with all those involved in the campaign. This covers donors, patrons, members, contributors, volunteers and affiliates. They also work with these platforms to enhance efficiency within the organization. Automation allows nonprofit staff to pour more energy into supplying topnotch care for clients and beneficiaries rather than fulfilling tedious manual work.
Of course there wouldn’t be an effective digital marketing strategy without capacities that can customize communication channels with clients. The latest features of digital marketing software give way to that through various means such as a configurable chat support network for your website, emails and direct messages. These functions will push you to talk to your constituents in the appropriate time and with the perfect message.

Since building a strong community is part of any digital marketing strategy, some platforms also offer online forums so that everyone involved in the endeavor can communicate clearly and openly.

Apart from these, digital marketing tools can also help you raise more funds and increase support with a website that has a personalized web application, mobile application and advertisements, to name a few.

Besides providing a robust digital marketing strategy for a brand, digital marketing software providers have begun to offer discounts for nonprofits so that they can raise more funds for their advocacies without breaking the bank.

If your nonprofit is searching for solutions to generate more funds for your advocacy, you can check the top 15 email marketing software solutions in 2020. The platforms listed on this post might help.

3. Functions that adopt e-commerce and m-commerce

As e-commerce and m-commerce gain traction in emerging economies, plenty of enterprises acquire essential digital marketing tools to gain an edge over their competitors and adapt with the economical transformation.

As such, they’ve begun to construct a digital marketing strategy for a brand that covers both online transactions, particularly those accomplished in mobile devices. Take note that digital marketing models for e-commerce and m-commerce are also unalike, since customer interaction through both pathways differ.

Whether you choose to create a website or an app, there are essential digital marketing tools that can help reach your customers and realize your business goals.

Apps offer a huge advantage when it comes to supplying users an experience that can be likened to browsing a catalogue, which is why it comes across the mind of a lot of companies when crafting an effective digital marketing strategy. Compared to an m-commerce website, customers can engage more and acquire more information about your product and services through your application. Plenty of digital marketing software nowadays have features that specialize in customer interaction through apps.

Although this platform is not for everyone, there are still plenty of essential digital marketing tools that can answer to whatever platform you use to execute your campaigns. These solutions can cater to the demands of your venture, the behavior of your demographics, the characteristics of your market, and the goods and services you are offering.

A growing market with increasing trends

These are only three trends in the digital marketing software market. As the market expands and as more enterprises incorporate the latest technologies to their digital marketing strategy, providers all over the world continue to engineer solutions that can fuse and deliver multiple digital content platforms for organizations to conveniently construct and execute marketing campaigns with maximum efficiency and profit.

With an increase in expenditure on the generation of engaging and sophisticated digital content, we can only expect more trends and innovations when it comes to digital marketing tools.

Digital Marketing

10 Best Coffee Places In Delhi You Must Visit

These are the 8 coffee places in Delhi you just can’t miss. Make every moment enjoyable by having a cup of coffee at these places-

1. United Coffee House

Located in the heart of Delhi and surrounded by many competitive cafes, is United Coffee House. Just like its name, its beauty lies in its old-era. Moreover, the vintage interiors are really fascinating and appeal to people from all walks of life. United Coffee House was founded in 1942 by Lala Hans Raj Kalra. Their signature Cona Coffee or the traditional filter coffee along with some munchies is the ideal way to spend an amazing night in Connaught Place (CP).

United Coffee House Connaught Place
Image: Instagram

2. Blue Tokai Coffee Roasters

Want to have a cup of coffee in Delhi? Then you simply cannot skip Blue Tokai. This coffee shop is named after ‘tokai’, a South Indian term for the tail of a peacock. Moreover, this Indian coffee chain has spread rapidly across many states in India like Bangalore, Mumbai, Goa and Jaipur, and Delhi NCR with 13 outlets. It was started by Delhi-based couple and hopes to convert a tea-loving country into coffee connoisseurs.

Blue Tokai Coffee Roasters Delhi
Image: Instagram

3. Perch Wine & Coffee Bar

Perch Wine & Coffee Bar is a place where you have a plethora of interesting drinks to try. They serve interesting cocktails to freshest of coffee. The Vietnamese coffee (or aero press) is among the most popular ones to try in Perch Wine & Coffee Bar along with a host of small plates that are sure to impress.

Perch Wine & Coffee Bar Delhi
Image: Instagram

4. The Brew Room

This cafe is tucked right in the buzzing SDA market. Moreover, The Brew Room is spread across two floors and is just the perfect spot to spend a relaxed night. Besides the vast coffee menu, which includes macchiato and delectable frappes, Brew Room also prepares delicious all-day American breakfast dishes – that too with continental and Italian options.

The Brew Room Delhi
Image: Instagram

5. The Grammar Room

The Grammar Room is more than what you can think from its name. It has a menu that appeals to those looking for delicious coffee and healthy options, this cosy café is a quintessential breakfast and dine place along with a great coffee shop.

The Grammar Room Delhi
Image: Instagram

6. Café Cultured

This place is only for the people who take their cup of coffee seriously! Café Cultured is famous for their coffee desserts such as affogato along, and the classic concoctions like iced Americano and cultured cold brew.

 Café Cultured Delhi
Image: Instagram

7. Kaffa Cerrado

Kaffa Cerrado is popularly known to serve best coffee in Delhi. This elegant coffee shop uses a blend of imported exotic coffee beans along with premier Indian coffee beans to give you a riveting coffee experience.

Kaffa Cerrado Delhi
Image: Instagram

8. Café Dori

Café Dori is a large, spacious and a pet-friendly coffee shop with a casual spot to just pour your favourite coffee and binge on some interesting European dishes. We suggest coffee tonic or Americano to go with some banana bread.

Café Dori Delhi
Image: Instagram

9. Ivy & Bean

You just need to give a name and Ivy And Bean has it. A heaven for book lovers, Ivy And Bean is a quaint little coffee place where you can make your night moments with your partner enjoyable.

Ivy And Bean Delhi
Image: Instagram

10. Diggin

Diggin attracts mostly everyone from your college gang to your family. Simply order your favourite brew and pair it with anything from their scrumptious pasta to small nibbles. Well, there’s more.

Diggin Delhi Coffee
Image: Instagram


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Search Engine Optimization

Search Engine Optimization: Everything You Need To Know

Most of the people think of a search engine as a website they visit to search or type a question on Google, Yahoo or whatever search engine they’re using deliberately replies with a long list of links to webpages that could potentially answer your query.

Well, all those pages that show up on first page of search engine are just because of Search Engine Optimization.


Contents of this article:

  • What is Search Engine Optimization?
  • SEO & Online Reputation Management: Are they interrelated?
  • How is SEO done?
  • Search Engine Optimization With Grandiose Digital Media

What is Search Engine Optimization?

Search Engine Optimization Service

Search Engine Optimization or SEO is the practice of working on the pages/posts of your website and increasing the quantity and quality of traffic to your website with organic search engine results. Not only this brings more visitors to your website, but also increases ranking of your post with the increase in traffic.

SEO depends on the following factors:

  • Quality of traffic: The great part of a search engine is that you can attract visitors from all parts of the world. But, if they’re coming to your site because Google or any other search engine tells them you’re a resource for Harley Davidson Bikes when really you’re a businessmen selling phones, that is not considered as quality traffic. Instead, you want to attract new visitors who are genuinely interested in products that you offer i.e. mobile phones.
  • How much traffic your site receives: Getting the visitor’s attention part is kind of a big deal, but once you have the right people clicking through from those search engine results pages or SERPs, quantity of traffic is better.
  • Organic results: Organic traffic is the traffic which you don’t have to pay for. However, paid search ads make up a significant portion of many SERPs.

SEO & Online Reputation Management: Are they interrelated?

SEO is one of the key-factor that drives an effective online reputation management strategy. Smart people just like you won’t wait until your company is in the position to start implementing it, either.
Moreover, the hard truth is that online reputation management can’t work without a search engine optimization strategy.

Publishing a variety of great content is only part of the strategy! Now you need to apply Search Engine Optimization to rebuild your search landscape.

How is SEO done?

We understand you! You’re here to consider what’s behind those top-ranking lists of links?

Here’s how SEO works: Every search engine uses something known as a crawler. A crawler collects information about every piece of content that they can find on the Internet. The crawlers bring all the vital information to the search engine to build an index. That particular index is then processed through an algorithm that looks out for matching all that data with your query.

SEO can take many kind of forms.To implement it ‘the right way’, you must make sure that the title tags and meta descriptions are both related and pointing the internal links at pages they are somehow related with.

Search Engine Optimization With Grandiose Digital Media

While GDM does its best to explain all aspects of SEO and its impact on your company’s website in a comprehensive manner, we truly understand that you still may have queries about the way your brand will be managed by us.

Our affordable SEO process aims for complete transparency so you remain constantly informed and involved. Learn more by clicking here.

Pay Per Click

Pay-Per-Click Advertising: Scope of PPC Advertising 2020-2021

PPC ads are those which appears alongside search results on Google and other search engines.

Contents of this post-

  • What Is Pay-Per-Click Advertising?
  • Concept Of Pay-Per-Click Advertising
  • Scope of PPC Advertising
  • GDM PPC Solutions: Actionable Insights Into Your PPC Advertising Campaigns

What Is Pay-Per-Click Advertising?

Pay Per Click Service

Pay-Per-Click Advertising, also known as PPC – is an online advertising concept in which advertisers have to pay each time a person clicks on one of their online ads that are shown up in search results.

Most of the results are achieved by the means of implementing paid search ad. Paid search ad appears when people search for any keyword online using a search engine like Google – mostly when they are looking for something specific. Moreover, this could be anything from a mobile search (user looking for “POS software like Primaseller” on their phone) to a local product search (someone looking for a Unitech Ball Bearing). All of these searches trigger pay-per-click ads.

However, in pay-per-click advertising, businesses running their ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

Concept Of Pay-Per-Click Advertising

The concept of pay-per-click advertising doesn’t work on the basis of a fixed budget – means it’s based on auction basis. If you want your ads to appear alongside the results on a search engine results page (SERP), you cannot simply pay more penny to ensure that your ad appears more prominently than your competitor’s ads. But, as we said before – it’s based on Ad Auction (a bidding system), an automated process that is used by Google and other major search engines to determine the relevance, quality and validity of advertisements that appears on their SERPs.
An ad is triggered when a keyword is typed by a user searching for any product or service.

Say, for example, that your business specializes in ball bearings. A user wanting to purchase a ball bearing, might enter the keyword “ball bearings” into the search engine to find retailers offering these items.

Ball Bearings Search

When someone searches for the keyword ‘ball bearings’, the search engine performs the complex algorithmic calculations that the Ad Auction is based upon. All of this determines which ads should be displayed, in which order, and by which advertiser.

Since you’ll have to pay for each click on your ads, it’s important to only bid on keywords that are related to your business, so you can be sure to get Return-on-Investment from your ad spend.

Scope Of Pay-Per-Click Advertising

The scope of pay-per-click advertising is very big, especially in today’s online world. PPC can help you achieve business and marketing goals easily. Moreover, these goals range from high-level brand exposure to the final sale.

PPC can foster the growth of your online business through advertising product information, content downloads, newsletter signups, event entries, and much more.

Regardless of creating plans for your PPC advertising, the PPC campaigns can also be set up effectively with Grandiose Digital Media PPC Solutions.

GDM PPC Solutions: Actionable Insights Into Your PPC Advertising Campaigns

There you go! PPC, explained.

However, the basics of PPC advertising is very simple, but handling a successful paid search account is also a complicated process. Most of the advertisers simply cannot devote the time and effort required to keep a check on their ads, managing the budget, and organizing them with Google AdWords or Bing Ads, and most of the owners are missing valuable opportunities to grow their business through PPC.

Grandiose Digital Media can help.

GDM’s PPC Advertising experts always look forward to make a campaign relevant to the potential users and getting good results in Search Engine Results Page (SERP) as well.