Many businesses including the small companies are looking to have online presence and choose digital marketing after the COVID pandemic and following lockdowns brought about a negative shift in the customer’s behaviour.
Moreover, many businesses are seeing a bunch of changes in consumer behavior which have emerged – increase in online food shopping, online education, online medical consultation, online grocery shopping, etc.
These macro changes in customer’s behavior are pushing changes at the business level too.
Nowadays, more and more businesses are looking forward at creating online presence, especially the small businesses. The SMBs are now accelerating their move to go online – whether it is creating their own website or social media pages, PPC campaigns and lot of such things,” Rungta added.
Businesses have now realised the importance of digital marketing
Along with several smaller businesses, the larger brands have also realised the power of digital and online marketing.
Small businesses have also realised that a lot of their own customers and their target audience can be found online, and they can reach them there.
Many of the businesses have also figured that if they want to expand beyond a particular location, they can do online marketing and reach out to the whole nation, which some of the businesses were not able to understand earlier.
While some of these trends had already started, they have been accelerated by the COVID pandemic. Instead of taking two to three years, these have now happened over the last four months.
“It’s true that many businesses have suffered due to this pandemic. Moreover, I have been seeing that many new businesses have started advertising digitally, right from the automotive companies to food outlets, and that’s a great start.”Mohammed Huzaifa – CEO, Grandiose Digital Media Pvt Ltd
Businesses are now expecting to see a hike in the number of sales in the second half of the year with the opening up of the economy.