Social Media Platforms Have To Remove Content Within 36 Hours: Govt of India

Social media platforms such as Facebook and Twitter will have to remove content as soon as possible, but not later than 36 hours, after a government passed a legal order, according to new Information Technology rules released on February 25, 2021. These companies must also have to inform and help with investigations within 72 hours Read more…

E-commerce Startups Can Stand Out In The Crowded Online Marketplace

There has never been a good time for ecommerce startups. Given the pandemic induced global slowdown, ecommerce has offered a lifeline for B2B2C businesses across the world to continue some semblance of a normal life even in the toughest lockdowns. The fear of the virus got even the most conservative shoppers and those from tier Read more…

India’s Resilience Celebrated by Microsoft: Holiday ad film update

Microsoft India has finally released its maiden holiday ad film, ‘Hum Rukna Nahi Jaante’, and has celebrated the resilience of the human spirit. Moreover, the film bids farewell to 2020, and puts a spotlight on how people across the country have shown everyday resilience in meeting the challenges that 2020 has brought, and how the Read more…

Be Safe & Smart: HDFC Life’s New Digital Campaign

The life insurance company – HDFC Life, has launched its new digital campaign to focus on the role of Unit Linked Insurance Plans (ULIPs) as part of their prudent financial plan. This campaign by HDFC debunks the commonly held myths about the ULIP category and also highlights the unique features of the HDFC Click2Wealth plan. Read more…

SMBs can leverage celebrities after going digital

The brands signing celebrities as an ambassador has proved to be an effective strategy in marketing. In 2020, the advent of new channels and with diversified consumer behavior, the marketing strategy needs to factor people’s time and attention. Moreover, businesses also believe that endorsements provide a higher degree of recall. In this generation, brands must Read more…

Digital Marketing is on rise since SMBs are moving digital since pandemic

Many businesses including the small companies are looking to have online presence and choose digital marketing after the COVID pandemic and following lockdowns brought about a negative shift in the customer’s behaviour. Moreover, many businesses are seeing a bunch of changes in consumer behavior which have emerged – increase in online food shopping, online education, Read more…

TikTok Chooses Oracle Over Microsoft

It’s a big news that TikTok has chosen Oracle over Microsoft as its preferred suitor to buy the popular video-sharing app. However, Microsoft had announced on this Sunday that its bid to purchase TikTok has been rejected, which lead in removing a leading suitor for the Chinese-owned app a week before President Donald Trump had Read more…

Now Influencers may have to cross check before pushing ads as Centre finalises guidelines for the online endorsements

The Social media influencers and also the digital marketers could face a bumpy ride in order to abide with the veracity of claims made in advertisements that could fall upon them real soon. Moreover, the government’s draft guidelines has also targeted at preventing the misleading advertisements that has an entire section on due diligence that Read more…

Digital marketing Still Makes Sense During This Economic Turmoil

The whole world is under pressure to adapt to the new changes as COVID-19 engulfs the whole Earth under it. No one knows what vaccine is at what stage. Moreover, it will take quite some time to get back into what we perceive as normal life. However, during these times, many organizations decided to cut Read more…

5 Innovative Indian Startups To Watch In 2020

Share on facebook Share on twitter Share on linkedin These are the 5 innovative growing startups to watch in 2020- 1. Bijak Bijak is an Indian B2B agritech trade platform founded by Daya Rai, Jitender Bedwal, Mahesh Jakhotia, Nukul Upadhye and Nikhil Tripathi in 2019. Bijak allows traders, wholesalers and food processors to keep a Read more…