Digital Marketing News

E-commerce Startups Can Stand Out In The Crowded Online Marketplace

There has never been a good time for ecommerce startups. Given the pandemic induced global slowdown, ecommerce has offered a lifeline for B2B2C businesses across the world to continue some semblance of a normal life even in the toughest lockdowns.

The fear of the virus got even the most conservative shoppers and those from tier 2 and 3 markets to seek out their needs online. And even as life is trudging back to its normalcy and we all come to terms with the new way of life, the ecommerce trend does not show any signs of slowing down. Moreover, there has been a measurable shift in consumer behavior, with many new first time online shoppers. The ecommerce industry is also registering higher gross merchandising values (GMVs) as compared to the pre-Pandemic levels, and this is indeed a good news for all businesses operating in this sector.

Know your audience and competition

Being in the ecommerce sector makes it easy to find your competition and audience, as you would know exactly where to find them – online. You could scroll through search engine results pages, and research on social media to look for your competitors and audience and what they are doing. You could filter those businesses that are in a similar field as you or target the same customers as you wish to, and learn from their online presence. This would give you a strong hold of what is working or not working, and would serve as a wonderful starting point for you to plan your strategy.

As the digital industry allows for very precise targeting, you could also create rich customer personas of your ideal customer, so that you know exactly who you will be targeting. This would not only include the demographic details, but also the specifics like interests, mobile usage patterns, income levels, online browsing behavior and social media platforms that are popular with them. Doing this will help you not only create marketing content that will resonate with them, but also it can help you evaluate what tactics and online mediums might work better with this group.

SEO (Search Engine Optimisation) is a must!

SEO, or Search Engine Optimization, is an evergreen method to help you stay in the race from a long term perspective, and help your business be found by the right audience. Implementing the right SEO strategies is one of the keys to the success of any modern business. If this isn’t done correctly, then it would be difficult for your prospective target customers to even know about the existence of your business! However, SEO efforts can also take time to start showing results, and this is why you should get started on this as soon as possible. The best time to start off with this would be while you are building your blog website, but in case that was missed, you could do it once it is complete as well.

Also Read: How to Optimize Your Blog for SEO in 2021

One thing that you might want to keep in mind is to take care of the landing pages (Means it should be optimised for SEO) for each of your product listings and search queries, which include the right keywords, good quality image and video content, and a strong call to action.

Avail our SEO services here and get a free consultation.


Digital Marketing

Latest Trends In The Digital Marketing Software

Contents of this post:

  • Latest trends in the digital marketing software
  • Disrupting traditional media models
  • Powerful functionalities for nonprofit organizations
  • Functions that adopt e-commerce and m-commerce
  • A growing market with increasing trends

Latest trends in the digital marketing software

Merging various digital content delivery platforms to construct and carry on marketing campaigns can be cumbersome and costly without digital marketing tools.

As internet use skyrockets and social media activity grows, establishments are prompted to rally their efforts and increase budget allocation for the creation of engaging and intuitive digital marketing content. Research predicts that worldwide, the digital marketing software size is going to hit $151.8 billion by 2027, with a compound annual growth rate of 17.4% during the forecast period of 2020 to 2027.

With more enterprises looking for a platform to execute an effective digital marketing strategy, digital marketing software providers have come up with new capabilities to address the demands of end users and enhance digital marketing campaigns.

Let’s discuss this further.

1. Disrupting traditional media models

The rapidly evolving times call for groundbreaking services. Digital marketing is at the mouth of every company that seeks to scale. Connecting with customers isn’t the same as before. You need to be able to engage with them wherever they are, whatever platform they’re on and whatever device they’re using.

You can do this by getting the essential digital marketing tools that can equip solutions for customer interactions via web, social media and applications. You can also rely on the latest analytical functions of digital marketing software to generate reports about your digital marketing campaigns, so that you can see what works and what doesn’t. You can even use digital marketing software to reach your ideal audience with public relations.

Reading your consumers’ minds has also become a lot easier with digital marketing tools that can determine their preferences. Because you already know what they like, you can now deliver meaningful and interactive content that socially links them to your brand.

Hyperpersonalization is a recommended strategy for marketers this year, as per Social Media Today. It’s also the key to keeping up to speed with rapidly altering consumer trends. Solutions like this are vital for the digital marketing strategy for a brand, especially if they want to stay relevant in their industry.

2. Powerful functionalities for nonprofit organizations

Most people think that digital marketing tools are limited to businesses that market their products or services when in truth, digital marketing software capabilities have also extended to addressing the needs of nonprofit organizations.

To create and foster long-lasting connections with constituents, nonprofit ventures turn to essential digital marketing tools to effectively engage with all those involved in the campaign. This covers donors, patrons, members, contributors, volunteers and affiliates. They also work with these platforms to enhance efficiency within the organization. Automation allows nonprofit staff to pour more energy into supplying topnotch care for clients and beneficiaries rather than fulfilling tedious manual work.
Of course there wouldn’t be an effective digital marketing strategy without capacities that can customize communication channels with clients. The latest features of digital marketing software give way to that through various means such as a configurable chat support network for your website, emails and direct messages. These functions will push you to talk to your constituents in the appropriate time and with the perfect message.

Since building a strong community is part of any digital marketing strategy, some platforms also offer online forums so that everyone involved in the endeavor can communicate clearly and openly.

Apart from these, digital marketing tools can also help you raise more funds and increase support with a website that has a personalized web application, mobile application and advertisements, to name a few.

Besides providing a robust digital marketing strategy for a brand, digital marketing software providers have begun to offer discounts for nonprofits so that they can raise more funds for their advocacies without breaking the bank.

If your nonprofit is searching for solutions to generate more funds for your advocacy, you can check the top 15 email marketing software solutions in 2020. The platforms listed on this post might help.

3. Functions that adopt e-commerce and m-commerce

As e-commerce and m-commerce gain traction in emerging economies, plenty of enterprises acquire essential digital marketing tools to gain an edge over their competitors and adapt with the economical transformation.

As such, they’ve begun to construct a digital marketing strategy for a brand that covers both online transactions, particularly those accomplished in mobile devices. Take note that digital marketing models for e-commerce and m-commerce are also unalike, since customer interaction through both pathways differ.

Whether you choose to create a website or an app, there are essential digital marketing tools that can help reach your customers and realize your business goals.

Apps offer a huge advantage when it comes to supplying users an experience that can be likened to browsing a catalogue, which is why it comes across the mind of a lot of companies when crafting an effective digital marketing strategy. Compared to an m-commerce website, customers can engage more and acquire more information about your product and services through your application. Plenty of digital marketing software nowadays have features that specialize in customer interaction through apps.

Although this platform is not for everyone, there are still plenty of essential digital marketing tools that can answer to whatever platform you use to execute your campaigns. These solutions can cater to the demands of your venture, the behavior of your demographics, the characteristics of your market, and the goods and services you are offering.

A growing market with increasing trends

These are only three trends in the digital marketing software market. As the market expands and as more enterprises incorporate the latest technologies to their digital marketing strategy, providers all over the world continue to engineer solutions that can fuse and deliver multiple digital content platforms for organizations to conveniently construct and execute marketing campaigns with maximum efficiency and profit.

With an increase in expenditure on the generation of engaging and sophisticated digital content, we can only expect more trends and innovations when it comes to digital marketing tools.

Digital Marketing

The What, Why and History of Digital Marketing: Digital Marketing in India

Nowadays, ‘digital marketing’ has become a common word for growing businesses. Not only for the growing ones, but this term varies according to your needs. Countries like India, United States, United Kingdom etc., implement digital marketing strategy to improve their business’ performance online.

Let’s dive into the full topic.

Contents of this post:

  • What is Digital Marketing?
  • History of Digital Marketing
  • Why Every Business Should Prefer Digital Marketing?
  • Factors affecting digital marketing in India

What is Digital Marketing?

Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term ‘digital marketing’ has grown in popularity over time. It is a strategy of marketing that utilizes internet and online based technologies such as mobile phones, computers, and other digital media and platforms to promote products and services.

Digital marketing has also been a boon to companies that deals with overseas clientele. Moreover, digital marketing serves as an immediate and direct tool for these big companies. They make the use of their brand to make a secure, enriched, real-time and instant connection with their clientele with the help of Digital Marketing. This method also saves a lot on cost production so it’s a win-win all around.

Nowadays, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have now become a commonplace. Moreover, digital marketing extends to offline channels as well that provide digital media, such as television, mobile phones, etc.

History of Digital Marketing

Digital Marketing by Grandiose Digital Media

The development of digital marketing is somehow related with technology development. Started in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different computers. However, it all started in 1990 as this was where the Archie search engine was created as an index for the FTP sites. In the 1980s, the storage capacity of computer was already big enough to store a lot of information about the customers. Moreover, companies started choosing online techniques, such as database marketing, rather than limited list broker. All these kinds of databases allowed companies to track customer’s information more effectively. This allowed the companies to transform the relationship between buyer and the seller. However, at that time the manual process was not as efficient as it is now.

The term ‘Digital Marketing’ was first coined in 1990’s. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant factor in the online marketing industry. High competition forced vendors to add more service into their software which included marketing, sales and service applications. Now, marketers were able to own huge online customer data by eCRM software after the Internet was born. Moreover, the companies could update the data of customer needs and obtain the priorities of their experience. All this led to the first clickable banner ad being going live in 1994, which was the “You Will” campaign created by AT&T and over the first four months of it going live, more than 44% of all people who saw it clicked on the ad.

As time passed, the increasing numbers of Internet users and the birth of iPhone, customers began searching products and making decisions about their needs online first, instead of consulting a salesperson, which led to a new problem for the marketing department of a company. Furthermore, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address. All these problems encouraged marketers to find new ways to integrate digital technology into the market development.

Marketing automation was developed in 2007 as a response to the ever evolving marketing climate. Marketing automation is the process which automates conventional marketing processes through a software. It helped companies segment customers, launch multichannel marketing campaigns, and provide personalized information for customers. However, the speed of its adaptability to consumer devices was not fast enough at that time.

Digital marketing field got widened enough in the 2000s and the 2010s, when the proliferation of device’s capable of accessing digital media led to sudden growth. The Statistics produced in 2012 and 2013 proved that digital marketing was still growing. Also, with the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in their daily lives. Therefore, they expected a seamless user experience across different channels for searching any product’s information. This change of customer behavior improved the diversification of marketing technology.

Why Every Business Should Prefer Digital Marketing?

Every business should prefer digital marketing because of the following reasons:


  1. Content performance & lead generation.
  2. Get to more about your competitors.
  3. Higher ROI and revenues.
  4. More sales
  5. More reach
  6. Online Reputation

Digital marketing is incomplete without addressing the potential digital channels like social media, email marketing, SEO, content, PPC, etc.

Widely used digital marketing strategies are vital to enhance, fine-tune, and maintain the changing landscape of the growing businesses and all consumers. However, this involves a series of actions to achieve the desired goal. For example, the goal is to generate a 30% more increase in leads via the Email Marketing strategy. This depends on your business.

Social Media Marketing, Website Design, and Content Marketing are the other three effective channels of digital marketing that can help you generate leads by making their content shareable. To make it effective, you can share it via personal social media profiles as well.

Website can be operated to increase the traffic of the target audience by supporting your content (posts or pages) via Blogs. ‘Content is King ‘ as it  helps convert your website visitors into leads. It also boosts your brand reputation online around the search/organic/social traffic.

Digital Marketing works best along with the following channels:

  1. Website
  2. Applications
  3. Search Engine Optimization
  4. Social Media Marketing
  5. Public Relations
  6. Email Marketing
  7. Content Marketing
  8. Pay Per Click Solutions
  9. Mobile Marketing
  10. Banners
  11. News Publications
  12. Native Advertising
  13. YouTube Videos
  14. Podcasts
  15. Directories Submissions, etc.
Digital Marketing

Factors affecting digital marketing in India:

The main factors that affect digital marketing development in India are:

  1. Technology: Every business should update their technology on a continuous basis. Moreover, you should train your marketing team to handle technology-related concepts.
  2. Target Audience: Deciding the audience that you want to target is crucial for digital marketing purpose. Moreover, there are around millions of  internet users available, and doing advertising to merely all the users can be a complicated process. This can also result in more costs for your business. Thus, the content that you publish should be shared and be tailor-tuned and the right target market should also be addressed.
  3. Your Channels: You can target your potential customers and generate leads based on the channels you deal with.
  4. Social Channels: Many firms have to maintain and update their social media posts on a daily basis. This enhances customer/follower engagement and also helps in attracting new customers while retaining the existing ones.
  5. Budget: Digital Marketing is a cost-effective process – if compared to the traditional marketing techniques, a well-defined marketing budget helps you save costs.
  6. Content: If you want to attract your target audience, then you might need to fill up your content with pictures and high-traffic keywords. Moreover, the studies show that good content brings in 90% more viewers than otherwise.
  7. Integration: It’s important for you to integrate with online and offline market in order for your visitors to see helpful data.