Digital Marketing

Be Safe & Smart: HDFC Life’s New Digital Campaign

The life insurance company – HDFC Life, has launched its new digital campaign to focus on the role of Unit Linked Insurance Plans (ULIPs) as part of their prudent financial plan. This campaign by HDFC debunks the commonly held myths about the ULIP category and also highlights the unique features of the HDFC Click2Wealth plan. HDFC aims to change the way consumers look at ULIPs through the central message of ‘#SirfSafeNahiSmartBhiBano’.

HDFC ULIP Digital Campaign
Still Image: HDFC ULIP Campaign

The campaign, comprising one main and two short films, which features two characters – Meet (myth) and Jeet (the myth buster). Both Meet and Jeet have opposite viewpoints when it comes to their unique lifestyles, where Meet confesses to having doubts about investing in a ULIP, while Jeet discusses his doubts in a light hearted manner by gently weaving HDFC Life Click2Wealth’s benefits into the narrative.

The short film uses Meet and Jeet’s drink choices as an example for their financial decisions.

The executive vice president of HDFC Life, e-commerce and digital marketing, Vishal Subharwal said, “ULIP as a category is perceived by some as expensive and some as opaque. With this campaign, featuring HDFC Life Click2Wealth, we want to burst myths surrounding ULIPs which impact the purchasing decisions. Moreover, the HDFC Life Click2Wealth is a feature rich product that offers customers a large number of benefits to create long term wealth and income streams.”

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This campaign will be promoted across all of their social media channels, YouTube and digital platforms just to ensure maximum reach and visibility.


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