Categories
Startups

5 Innovative Indian Startups To Watch In 2020

  • 5 Innovative Indian Startups To Watch In 2020
  • In Grandiose Digital Media Blog

These are the 5 innovative growing startups to watch in 2020-

1. Bijak

Bijak is an Indian B2B agritech trade platform founded by Daya Rai, Jitender Bedwal, Mahesh Jakhotia, Nukul Upadhye and Nikhil Tripathi in 2019. Bijak allows traders, wholesalers and food processors to keep a track of their transactions and logistics along with pricing access and improve  the working capital cycles. The company aims to tackle the lack of accountability present in the agritech sector, especially when it comes to process of procuring goods.

Source

2. Primaseller

Looking for a POS software? Primaseller is what comes to everyone’s mind. Primaseller is a cloud-based multi-channel inventory and order management PaaS software founded by Mohammed Ali and Vivek Subramanian in 2015. It is designed to significantly enhance the capabilities of Small and Medium enterprises to effectively and efficiently manage and handle their inventory and orders. 

Primaseller centralizes all their online and offline sales channels, synchronizing their inventory, and managing all aspects of their operations right from a single location, Their software makes it easy for businesses to take care of their orders and POS.

Source

3.Coo Rides

Coo Rides is India’s first multi-modal micro mobility service with hybrid docking technology founded by Syed Haseeb Arfath. The startup allows users to rent vehicles (bikes, e-bikes, e-scooters and e-rickshaws) on demand from designated stations across a city. Unlike other bikeshare networks, Coo Rides with its hybrid docking technology enables users of the system to locate their preferred type of vehicle at designated stations without any difficulties. Moreover, they can pause their ride temporarily in between trips and lock vehicles at their destination stations all at the touch of a button on their smartphone.

4.Expertrons

Expertrons is an AI video-powered platform founded by Jatin Solanki and Vivek gupta. The startup offers tips and mentorship on cracking interviews. Moreover, the platform captures the interview experience of experts and professionals in a 30 to 40-minute video format. Expertrons claims to have 10K minutes worth of content and also assures that the mentorships are available 24×7 for queries, the user just has to pay for one-on-one paid consultation with mentors, who have worked for Fortune 500 companies and eminent institutes in India.

Source

5.GroMo

GroMo is a lending platform that offers loans to individuals and businesses and looks forward to get into insurance and other financial products as well. It offers its services to underserved and unpenetrated Tier 2 cities and beyond.

Source

Categories
Digital Marketing

Latest Trends In The Digital Marketing Software

  • Latest Trends In The Digital Marketing Software
  • In Grandiose Digital Media Blog

Contents of this post:

  • Latest trends in the digital marketing software
  • Disrupting traditional media models
  • Powerful functionalities for nonprofit organizations
  • Functions that adopt e-commerce and m-commerce
  • A growing market with increasing trends

Latest trends in the digital marketing software

Merging various digital content delivery platforms to construct and carry on marketing campaigns can be cumbersome and costly without digital marketing tools.

As internet use skyrockets and social media activity grows, establishments are prompted to rally their efforts and increase budget allocation for the creation of engaging and intuitive digital marketing content. Research predicts that worldwide, the digital marketing software size is going to hit $151.8 billion by 2027, with a compound annual growth rate of 17.4% during the forecast period of 2020 to 2027.

With more enterprises looking for a platform to execute an effective digital marketing strategy, digital marketing software providers have come up with new capabilities to address the demands of end users and enhance digital marketing campaigns.

Let’s discuss this further.

1. Disrupting traditional media models

The rapidly evolving times call for groundbreaking services. Digital marketing is at the mouth of every company that seeks to scale. Connecting with customers isn’t the same as before. You need to be able to engage with them wherever they are, whatever platform they’re on and whatever device they’re using.

You can do this by getting the essential digital marketing tools that can equip solutions for customer interactions via web, social media and applications. You can also rely on the latest analytical functions of digital marketing software to generate reports about your digital marketing campaigns, so that you can see what works and what doesn’t. You can even use digital marketing software to reach your ideal audience with public relations.

Reading your consumers’ minds has also become a lot easier with digital marketing tools that can determine their preferences. Because you already know what they like, you can now deliver meaningful and interactive content that socially links them to your brand.

Hyperpersonalization is a recommended strategy for marketers this year, as per Social Media Today. It’s also the key to keeping up to speed with rapidly altering consumer trends. Solutions like this are vital for the digital marketing strategy for a brand, especially if they want to stay relevant in their industry.

2. Powerful functionalities for nonprofit organizations

Most people think that digital marketing tools are limited to businesses that market their products or services when in truth, digital marketing software capabilities have also extended to addressing the needs of nonprofit organizations.

To create and foster long-lasting connections with constituents, nonprofit ventures turn to essential digital marketing tools to effectively engage with all those involved in the campaign. This covers donors, patrons, members, contributors, volunteers and affiliates. They also work with these platforms to enhance efficiency within the organization. Automation allows nonprofit staff to pour more energy into supplying topnotch care for clients and beneficiaries rather than fulfilling tedious manual work.
Of course there wouldn’t be an effective digital marketing strategy without capacities that can customize communication channels with clients. The latest features of digital marketing software give way to that through various means such as a configurable chat support network for your website, emails and direct messages. These functions will push you to talk to your constituents in the appropriate time and with the perfect message.

Since building a strong community is part of any digital marketing strategy, some platforms also offer online forums so that everyone involved in the endeavor can communicate clearly and openly.

Apart from these, digital marketing tools can also help you raise more funds and increase support with a website that has a personalized web application, mobile application and advertisements, to name a few.

Besides providing a robust digital marketing strategy for a brand, digital marketing software providers have begun to offer discounts for nonprofits so that they can raise more funds for their advocacies without breaking the bank.

If your nonprofit is searching for solutions to generate more funds for your advocacy, you can check the top 15 email marketing software solutions in 2020. The platforms listed on this post might help.

3. Functions that adopt e-commerce and m-commerce

As e-commerce and m-commerce gain traction in emerging economies, plenty of enterprises acquire essential digital marketing tools to gain an edge over their competitors and adapt with the economical transformation.

As such, they’ve begun to construct a digital marketing strategy for a brand that covers both online transactions, particularly those accomplished in mobile devices. Take note that digital marketing models for e-commerce and m-commerce are also unalike, since customer interaction through both pathways differ.

Whether you choose to create a website or an app, there are essential digital marketing tools that can help reach your customers and realize your business goals.

Apps offer a huge advantage when it comes to supplying users an experience that can be likened to browsing a catalogue, which is why it comes across the mind of a lot of companies when crafting an effective digital marketing strategy. Compared to an m-commerce website, customers can engage more and acquire more information about your product and services through your application. Plenty of digital marketing software nowadays have features that specialize in customer interaction through apps.

Although this platform is not for everyone, there are still plenty of essential digital marketing tools that can answer to whatever platform you use to execute your campaigns. These solutions can cater to the demands of your venture, the behavior of your demographics, the characteristics of your market, and the goods and services you are offering.

A growing market with increasing trends

These are only three trends in the digital marketing software market. As the market expands and as more enterprises incorporate the latest technologies to their digital marketing strategy, providers all over the world continue to engineer solutions that can fuse and deliver multiple digital content platforms for organizations to conveniently construct and execute marketing campaigns with maximum efficiency and profit.

With an increase in expenditure on the generation of engaging and sophisticated digital content, we can only expect more trends and innovations when it comes to digital marketing tools.

Categories
Digital Marketing

10 Best Coffee Places In Delhi You Must Visit

These are the 8 coffee places in Delhi you just can’t miss. Make every moment enjoyable by having a cup of coffee at these places-

1. United Coffee House

Located in the heart of Delhi and surrounded by many competitive cafes, is United Coffee House. Just like its name, its beauty lies in its old-era. Moreover, the vintage interiors are really fascinating and appeal to people from all walks of life. United Coffee House was founded in 1942 by Lala Hans Raj Kalra. Their signature Cona Coffee or the traditional filter coffee along with some munchies is the ideal way to spend an amazing night in Connaught Place (CP).

United Coffee House Connaught Place
Image: Instagram

2. Blue Tokai Coffee Roasters

Want to have a cup of coffee in Delhi? Then you simply cannot skip Blue Tokai. This coffee shop is named after ‘tokai’, a South Indian term for the tail of a peacock. Moreover, this Indian coffee chain has spread rapidly across many states in India like Bangalore, Mumbai, Goa and Jaipur, and Delhi NCR with 13 outlets. It was started by Delhi-based couple and hopes to convert a tea-loving country into coffee connoisseurs.

Blue Tokai Coffee Roasters Delhi
Image: Instagram

3. Perch Wine & Coffee Bar

Perch Wine & Coffee Bar is a place where you have a plethora of interesting drinks to try. They serve interesting cocktails to freshest of coffee. The Vietnamese coffee (or aero press) is among the most popular ones to try in Perch Wine & Coffee Bar along with a host of small plates that are sure to impress.

Perch Wine & Coffee Bar Delhi
Image: Instagram

4. The Brew Room

This cafe is tucked right in the buzzing SDA market. Moreover, The Brew Room is spread across two floors and is just the perfect spot to spend a relaxed night. Besides the vast coffee menu, which includes macchiato and delectable frappes, Brew Room also prepares delicious all-day American breakfast dishes – that too with continental and Italian options.

The Brew Room Delhi
Image: Instagram

5. The Grammar Room

The Grammar Room is more than what you can think from its name. It has a menu that appeals to those looking for delicious coffee and healthy options, this cosy café is a quintessential breakfast and dine place along with a great coffee shop.

The Grammar Room Delhi
Image: Instagram

6. Café Cultured

This place is only for the people who take their cup of coffee seriously! Café Cultured is famous for their coffee desserts such as affogato along, and the classic concoctions like iced Americano and cultured cold brew.

Café Cultured Delhi
Image: Instagram

7. Kaffa Cerrado

Kaffa Cerrado is popularly known to serve best coffee in Delhi. This elegant coffee shop uses a blend of imported exotic coffee beans along with premier Indian coffee beans to give you a riveting coffee experience.

Kaffa Cerrado Delhi
Image: Instagram

8. Café Dori

Café Dori is a large, spacious and a pet-friendly coffee shop with a casual spot to just pour your favourite coffee and binge on some interesting European dishes. We suggest coffee tonic or Americano to go with some banana bread.

Café Dori Delhi
Image: Instagram

9. Ivy & Bean

You just need to give a name and Ivy And Bean has it. A heaven for book lovers, Ivy And Bean is a quaint little coffee place where you can make your night moments with your partner enjoyable.

Ivy And Bean Delhi
Image: Instagram

10. Diggin

Diggin attracts mostly everyone from your college gang to your family. Simply order your favourite brew and pair it with anything from their scrumptious pasta to small nibbles. Well, there’s more.

Diggin Delhi Coffee
Image: Instagram

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Categories
Public Relations

Public Relations: Here’s What You Need To Know

  • Public Relations: Here’s What You Need To Know
  • In Grandiose Digital Media Blog

To help the you understand public relations and how to use these skills, and for those in the industry who want to explain their jobs to their family and friends, here are Few Things Everyone Should Know about Public Relations.

What is Public Relations?

Public Relations is an ongoing Persuasion Business. It’s a strategic communication/promotion process that builds mutually beneficial relationships between organizations and their audience. Moreover, you are trying to convince a selected audience – be it your friends, inside your building or town, and outside your usual sphere of influence, to promote your service/product, purchase your service/product, and recognize your accomplishments.

Public Relations can be used to enhance, secure or build reputations through digital media. A good PR agency will analyze the organization, find the positive messages and translate those messages into positive stories and make a profile notable. When the news is bad, a good agency can formulate the best response, work on it and also mitigate the damage.

Not only a good PR agency can generate positive publicity for their client and enhance their reputation, but they keep the public informed about the activity of their business.

PR With GDM

GDM helps you reach your target audience without facing any obstacles.

Here’s what you get with our PR service:

 

  • Writing and distributing press releases
  • Write pitches about a firm and send them directly to journalists
  • Creating and executing special events designed for public outreach and media relations
  • Expansion of business contacts via personal networking and sponsoring at events
  • Writing and blogging for the web (internal or external sites)
  • Our crisis PR strategies
  • Social media promotions and responses to the negative opinions online
Want to get started with your own budget? Sign up now.

PR vs Advertising

The difference between two of them is of Paid Media and Earned Media, Advertising is paid media, public relations is earned media. Here’s a good chart that can explain you more better about this:

PR vs Advertising
Categories
Search Engine Optimization

Search Engine Optimization: Everything You Need To Know

  • Search Engine Optimization: Everything You Need To Know
  • In Grandiose Digital Media Blog

Most of the people think of a search engine as a website they visit to search or type a question on Google, Yahoo or whatever search engine they’re using deliberately replies with a long list of links to webpages that could potentially answer your query.

Well, all those pages that show up on first page of search engine are just because of Search Engine Optimization.

 

Contents of this article:

  • What is Search Engine Optimization?
  • SEO & Online Reputation Management: Are they interrelated?
  • How is SEO done?
  • Search Engine Optimization With Grandiose Digital Media

What is Search Engine Optimization?

Search Engine Optimization Service

Search Engine Optimization or SEO is the practice of working on the pages/posts of your website and increasing the quantity and quality of traffic to your website with organic search engine results. Not only this brings more visitors to your website, but also increases ranking of your post with the increase in traffic.

SEO depends on the following factors:

  • Quality of traffic: The great part of a search engine is that you can attract visitors from all parts of the world. But, if they’re coming to your site because Google or any other search engine tells them you’re a resource for Harley Davidson Bikes when really you’re a businessmen selling phones, that is not considered as quality traffic. Instead, you want to attract new visitors who are genuinely interested in products that you offer i.e. mobile phones.
  • How much traffic your site receives: Getting the visitor’s attention part is kind of a big deal, but once you have the right people clicking through from those search engine results pages or SERPs, quantity of traffic is better.
  • Organic results: Organic traffic is the traffic which you don’t have to pay for. However, paid search ads make up a significant portion of many SERPs.

SEO & Online Reputation Management: Are they interrelated?

SEO is one of the key-factor that drives an effective online reputation management strategy. Smart people just like you won’t wait until your company is in the position to start implementing it, either.
Moreover, the hard truth is that online reputation management can’t work without a search engine optimization strategy.

Publishing a variety of great content is only part of the strategy! Now you need to apply Search Engine Optimization to rebuild your search landscape.
 

How is SEO done?

We understand you! You’re here to consider what’s behind those top-ranking lists of links?

Here’s how SEO works: Every search engine uses something known as a crawler. A crawler collects information about every piece of content that they can find on the Internet. The crawlers bring all the vital information to the search engine to build an index. That particular index is then processed through an algorithm that looks out for matching all that data with your query.

SEO can take many kind of forms.To implement it ‘the right way’, you must make sure that the title tags and meta descriptions are both related and pointing the internal links at pages they are somehow related with.

Search Engine Optimization With Grandiose Digital Media

While GDM does its best to explain all aspects of SEO and its impact on your company’s website in a comprehensive manner, we truly understand that you still may have queries about the way your brand will be managed by us.

Our affordable SEO process aims for complete transparency so you remain constantly informed and involved. Learn more by clicking here.

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Pay Per Click

Pay-Per-Click Advertising: Scope of PPC Advertising 2020-2021

  • Pay-Per-Click Advertising: Scope of PPC Advertising 2020-2021
  • In Grandiose Digital Media Blog

PPC ads are those which appears alongside search results on Google and other search engines.

Contents of this post-

  • What Is Pay-Per-Click Advertising?
  • Concept Of Pay-Per-Click Advertising
  • Scope of PPC Advertising
  • GDM PPC Solutions: Actionable Insights Into Your PPC Advertising Campaigns

What Is Pay-Per-Click Advertising?

Pay Per Click Service

Pay-Per-Click Advertising, also known as PPC – is an online advertising concept in which advertisers have to pay each time a person clicks on one of their online ads that are shown up in search results.

Most of the results are achieved by the means of implementing paid search ad. Paid search ad appears when people search for any keyword online using a search engine like Google – mostly when they are looking for something specific. Moreover, this could be anything from a mobile search (user looking for “POS software like Primaseller” on their phone) to a local product search (someone looking for a Unitech Ball Bearing). All of these searches trigger pay-per-click ads.

However, in pay-per-click advertising, businesses running their ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

Grandiose Digital Media | All PPC Solutions >

Concept Of Pay-Per-Click Advertising

The concept of pay-per-click advertising doesn’t work on the basis of a fixed budget – means it’s based on auction basis. If you want your ads to appear alongside the results on a search engine results page (SERP), you cannot simply pay more penny to ensure that your ad appears more prominently than your competitor’s ads. But, as we said before – it’s based on Ad Auction (a bidding system), an automated process that is used by Google and other major search engines to determine the relevance, quality and validity of advertisements that appears on their SERPs.
An ad is triggered when a keyword is typed by a user searching for any product or service.

Say, for example, that your business specializes in ball bearings. A user wanting to purchase a ball bearing, might enter the keyword “ball bearings” into the search engine to find retailers offering these items.

Ball Bearings Search

When someone searches for the keyword ‘ball bearings’, the search engine performs the complex algorithmic calculations that the Ad Auction is based upon. All of this determines which ads should be displayed, in which order, and by which advertiser.

Since you’ll have to pay for each click on your ads, it’s important to only bid on keywords that are related to your business, so you can be sure to get Return-on-Investment from your ad spend.

Scope Of Pay-Per-Click Advertising

The scope of pay-per-click advertising is very big, especially in today’s online world. PPC can help you achieve business and marketing goals easily. Moreover, these goals range from high-level brand exposure to the final sale.

PPC can foster the growth of your online business through advertising product information, content downloads, newsletter signups, event entries, and much more.

Regardless of creating plans for your PPC advertising, the PPC campaigns can also be set up effectively with Grandiose Digital Media PPC Solutions.

GDM PPC Solutions: Actionable Insights Into Your PPC Advertising Campaigns

There you go! PPC, explained.

However, the basics of PPC advertising is very simple, but handling a successful paid search account is also a complicated process. Most of the advertisers simply cannot devote the time and effort required to keep a check on their ads, managing the budget, and organizing them with Google AdWords or Bing Ads, and most of the owners are missing valuable opportunities to grow their business through PPC.

Grandiose Digital Media can help.

GDM’s PPC Advertising experts always look forward to make a campaign relevant to the potential users and getting good results in Search Engine Results Page (SERP) as well.

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Graphic Design

Graphic Design and Its Importance: COVID-19 Response And Growth Potential 2020-2021

Graphic Design Magazine Design
  • Graphic Design and Its Importance: COVID-19 Response And Growth Potential 2020-2021
  • In Grandiose Digital Media Blog

Graphic design is a form of interactive communication between your business and your potential audience. Graphics are used in the marketing funnel to inspire, delight, and eventually persuade the audience to make a purchase (or take the desired action).
Businesses’ craft a flyer design to inform their audience about their upcoming workshop, sometimes an email series can be sent to the current subscribers to upsell or create a sales page for their new product release.

Contents of this post-

  • What is Graphic Design?
  • How is Graphic Design useful for my business?
  • Growth Potential Of Graphic Design: 2020-2021 & COVID-19 Effect

What is Graphic Design?

Grandiose Digital Media defines Graphic design as ‘an art where professional designers create visual content to communicate interactive messages’.

The term was originated in the 1920s’ print industry and continues to cover a range of activities including logo creation, banner design, motion graphics, etc. Designing beautifully any part of your business and conveying a message out of that design is the most difficult part – in this sense concerns aesthetic appeal and marketing. Moreover, the graphic designers’ target is to attract viewers using beautiful images, color and typography.

Furthermore, the graphic designers working in user experience (UX) design should justify stylistic and put the image locations and font with a prospect-centered approach. These are some factors that you should consider while designing for UX:

1. Analyse the information architecture of your designs, to ensure accessibility for the prospects.
2. Use your graphic design skills to create designs that considers the entire UX.

The vision of graphic design in UX covers the creation of beautiful designs that your customers could find highly pleasurable, meaningful and much usable.

 

How is Graphic Design useful for my business?

Graphic design is very important for any business who is looking forward to make a positive and a long-lasting impression. Moreover, the first time a visitor visits your site will set the tone for the rest of your business relationship. So, why shouldn’t we make something interactive for our business too?
Also the first business graphic a prospect may encounter can be a business card, a brochure, a landing page, an online ad, a flyer, your latest social media post,etc.
You can catch your prospects’ attention by implementing relevant and updated graphics that could express the story of your brand.
Moreover, when a customer visits your business website for the first time, they are most likely going to do some preliminary research on your website and will go through many different pages as well before making a purchase.

 

Do You Know: New visitors may leave your site in just 5 seconds if they do not find anything interesting in it.

Infographics: A new way to style any information, in the most understandable format.

Infographics are a great way to summarize any kind of information that your audience would otherwise skip reading. Today’s generation is heavily influenced by visuals; means – adding relevant graphics to text could also deepen your understanding and recollection of information.
You can add infographics anywhere you currently use large blocks of text to explain any sort of important information.

Graphic Design Magazine Design

Growth Potential Of Graphic Design: 2020-2021 & COVID-19 Effect

There is a massive growth potential of graphic design jobs in the year of 2020-2021, both part-time for freelancers and full-time positions for those who are interested in working with graphic design agencies for a long-term have a bright scope. Because, these job positions or new openings are somehow not effected due to this COVID-19 pandemic.

The current full-time workers have now started working from home and the freelancers have dozens of opportunities to work online too. Hence, this pandemic hasn’t effected this field much as compared to the others.

Working in this graphic design field is much ideal if you are interested in web design and development, app design, advertising and marketing, etc., as these fields are continuing to expand along with new technology.

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Digital Marketing

The What, Why and History of Digital Marketing: Digital Marketing in India

  • The What, Why and History of Digital Marketing: Digital Marketing in India
  • In Grandiose Digital Media Blog

Nowadays, ‘digital marketing’ has become a common word for growing businesses. Not only for the growing ones, but this term varies according to your needs. Countries like India, United States, United Kingdom etc., implement digital marketing strategy to improve their business’ performance online.

Let’s dive into the full topic.

Contents of this post:

  • What is Digital Marketing?
  • History of Digital Marketing
  • Why Every Business Should Prefer Digital Marketing?
  • Factors affecting digital marketing in India

What is Digital Marketing?

Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term ‘digital marketing’ has grown in popularity over time. It is a strategy of marketing that utilizes internet and online based technologies such as mobile phones, computers, and other digital media and platforms to promote products and services.

Digital marketing has also been a boon to companies that deals with overseas clientele. Moreover, digital marketing serves as an immediate and direct tool for these big companies. They make the use of their brand to make a secure, enriched, real-time and instant connection with their clientele with the help of Digital Marketing. This method also saves a lot on cost production so it’s a win-win all around.

Nowadays, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have now become a commonplace. Moreover, digital marketing extends to offline channels as well that provide digital media, such as television, mobile phones, etc.

History of Digital Marketing

Digital Marketing by Grandiose Digital Media

The development of digital marketing is somehow related with technology development. Started in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different computers. However, it all started in 1990 as this was where the Archie search engine was created as an index for the FTP sites. In the 1980s, the storage capacity of computer was already big enough to store a lot of information about the customers. Moreover, companies started choosing online techniques, such as database marketing, rather than limited list broker. All these kinds of databases allowed companies to track customer’s information more effectively. This allowed the companies to transform the relationship between buyer and the seller. However, at that time the manual process was not as efficient as it is now.

The term ‘Digital Marketing’ was first coined in 1990’s. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant factor in the online marketing industry. High competition forced vendors to add more service into their software which included marketing, sales and service applications. Now, marketers were able to own huge online customer data by eCRM software after the Internet was born. Moreover, the companies could update the data of customer needs and obtain the priorities of their experience. All this led to the first clickable banner ad being going live in 1994, which was the “You Will” campaign created by AT&T and over the first four months of it going live, more than 44% of all people who saw it clicked on the ad.

As time passed, the increasing numbers of Internet users and the birth of iPhone, customers began searching products and making decisions about their needs online first, instead of consulting a salesperson, which led to a new problem for the marketing department of a company. Furthermore, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address. All these problems encouraged marketers to find new ways to integrate digital technology into the market development.

Marketing automation was developed in 2007 as a response to the ever evolving marketing climate. Marketing automation is the process which automates conventional marketing processes through a software. It helped companies segment customers, launch multichannel marketing campaigns, and provide personalized information for customers. However, the speed of its adaptability to consumer devices was not fast enough at that time.

Digital marketing field got widened enough in the 2000s and the 2010s, when the proliferation of device’s capable of accessing digital media led to sudden growth. The Statistics produced in 2012 and 2013 proved that digital marketing was still growing. Also, with the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in their daily lives. Therefore, they expected a seamless user experience across different channels for searching any product’s information. This change of customer behavior improved the diversification of marketing technology.

Why Every Business Should Prefer Digital Marketing?

Every business should prefer digital marketing because of the following reasons:

 

  1. Content performance & lead generation.
  2. Get to more about your competitors.
  3. Higher ROI and revenues.
  4. More sales
  5. More reach
  6. Online Reputation

Digital marketing is incomplete without addressing the potential digital channels like social media, email marketing, SEO, content, PPC, etc.

Widely used digital marketing strategies are vital to enhance, fine-tune, and maintain the changing landscape of the growing businesses and all consumers. However, this involves a series of actions to achieve the desired goal. For example, the goal is to generate a 30% more increase in leads via the Email Marketing strategy. This depends on your business.

Social Media Marketing, Website Design, and Content Marketing are the other three effective channels of digital marketing that can help you generate leads by making their content shareable. To make it effective, you can share it via personal social media profiles as well.

Website can be operated to increase the traffic of the target audience by supporting your content (posts or pages) via Blogs. ‘Content is King ‘ as it  helps convert your website visitors into leads. It also boosts your brand reputation online around the search/organic/social traffic.

Digital Marketing works best along with the following channels:

  1. Website
  2. Applications
  3. Search Engine Optimization
  4. Social Media Marketing
  5. Public Relations
  6. Email Marketing
  7. Content Marketing
  8. Pay Per Click Solutions
  9. Mobile Marketing
  10. Banners
  11. News Publications
  12. Native Advertising
  13. YouTube Videos
  14. Podcasts
  15. Directories Submissions, etc.
Digital Marketing

Factors affecting digital marketing in India:

The main factors that affect digital marketing development in India are:

  1. Technology: Every business should update their technology on a continuous basis. Moreover, you should train your marketing team to handle technology-related concepts.
  2. Target Audience: Deciding the audience that you want to target is crucial for digital marketing purpose. Moreover, there are around millions of  internet users available, and doing advertising to merely all the users can be a complicated process. This can also result in more costs for your business. Thus, the content that you publish should be shared and be tailor-tuned and the right target market should also be addressed.
  3. Your Channels: You can target your potential customers and generate leads based on the channels you deal with.
  4. Social Channels: Many firms have to maintain and update their social media posts on a daily basis. This enhances customer/follower engagement and also helps in attracting new customers while retaining the existing ones.
  5. Budget: Digital Marketing is a cost-effective process – if compared to the traditional marketing techniques, a well-defined marketing budget helps you save costs.
  6. Content: If you want to attract your target audience, then you might need to fill up your content with pictures and high-traffic keywords. Moreover, the studies show that good content brings in 90% more viewers than otherwise.
  7. Integration: It’s important for you to integrate with online and offline market in order for your visitors to see helpful data.
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