Graphic design is a form of interactive communication between your business and your potential audience. Graphics are used in the marketing funnel to inspire, delight, and eventually persuade the audience to make a purchase (or take the desired action).
Businesses’ craft a flyer design to inform their audience about their upcoming workshop, sometimes an email series can be sent to the current subscribers to upsell or create a sales page for their new product release.
Contents of this post-
- What is Graphic Design?
- How is Graphic Design useful for my business?
- Growth Potential Of Graphic Design: 2020-2021 & COVID-19 Effect
What is Graphic Design?
Grandiose Digital Media defines Graphic design as ‘an art where professional designers create visual content to communicate interactive messages’.
The term was originated in the 1920s’ print industry and continues to cover a range of activities including logo creation, banner design, motion graphics, etc. Designing beautifully any part of your business and conveying a message out of that design is the most difficult part – in this sense concerns aesthetic appeal and marketing. Moreover, the graphic designers’ target is to attract viewers using beautiful images, color and typography.
Furthermore, the graphic designers working in user experience (UX) design should justify stylistic and put the image locations and font with a prospect-centered approach. These are some factors that you should consider while designing for UX:
1. Analyse the information architecture of your designs, to ensure accessibility for the prospects.
2. Use your graphic design skills to create designs that considers the entire UX.
The vision of graphic design in UX covers the creation of beautiful designs that your customers could find highly pleasurable, meaningful and much usable.
How is Graphic Design useful for my business?
Graphic design is very important for any business who is looking forward to make a positive and a long-lasting impression. Moreover, the first time a visitor visits your site will set the tone for the rest of your business relationship. So, why shouldn’t we make something interactive for our business too?
Also the first business graphic a prospect may encounter can be a business card, a brochure, a landing page, an online ad, a flyer, your latest social media post,etc.
You can catch your prospects’ attention by implementing relevant and updated graphics that could express the story of your brand.
Moreover, when a customer visits your business website for the first time, they are most likely going to do some preliminary research on your website and will go through many different pages as well before making a purchase.
Do You Know: New visitors may leave your site in just 5 seconds if they do not find anything interesting in it.
Infographics: A new way to style any information, in the most understandable format.
Infographics are a great way to summarize any kind of information that your audience would otherwise skip reading. Today’s generation is heavily influenced by visuals; means – adding relevant graphics to text could also deepen your understanding and recollection of information.
You can add infographics anywhere you currently use large blocks of text to explain any sort of important information.
Growth Potential Of Graphic Design: 2020-2021 & COVID-19 Effect
There is a massive growth potential of graphic design jobs in the year of 2020-2021, both part-time for freelancers and full-time positions for those who are interested in working with graphic design agencies for a long-term have a bright scope. Because, these job positions or new openings are somehow not effected due to this COVID-19 pandemic.
The current full-time workers have now started working from home and the freelancers have dozens of opportunities to work online too. Hence, this pandemic hasn’t effected this field much as compared to the others.
Working in this graphic design field is much ideal if you are interested in web design and development, app design, advertising and marketing, etc., as these fields are continuing to expand along with new technology.