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Top 10 Digital Marketing Tools to Measure Success and Sales in Your Ecommerce Business: Benefits, Drawbacks, and Key Metrics

Digital marketing success doesn’t come from guesswork – it comes from using the right tools to reach the right people at the right time. For ecommerce businesses, the challenge is cutting through the noise and driving consistent sales. Below are ten essential digital marketing tools, explained with their benefits, drawbacks, competitors, and ways to measure success.

Google Analytics

Google Analytics is the go-to tool for tracking website traffic and customer behaviour. It shows where users come from, what they do, and whether they convert.

Benefits: Detailed insights into traffic and performance.

Drawbacks: Steep learning curve for new users.

Competitors: Adobe Analytics, Matomo.

Measure: Bounce rate, session duration, conversions.

SEMrush

SEMrush is a powerful SEO and digital marketing suite. It helps with keyword research, site audits, and competitor analysis.

Benefits: Comprehensive SEO insights and reports.

Drawbacks: Higher cost for small teams.

Competitors: Ahrefs, Moz.

Measure: Organic traffic growth, keyword positions.

Klaviyo

Klaviyo specialises in email and SMS marketing for ecommerce. It integrates well with platforms like Shopify.

Benefits: Highly personalised campaigns and automation.

Drawbacks: Expensive as subscribers grow.

Competitors: Mailchimp, Omnisend.

Measure: Open rates, revenue from automation, cart recovery.

Hootsuite

Hootsuite simplifies social media management by letting you schedule, monitor, and analyse content across channels.

Benefits: Central dashboard for multiple platforms.

Drawbacks: Advanced features locked behind pricier plans.

Competitors: Buffer, Sprout Social.

Measure: Engagement rate, post reach, follower growth.

Canva

Canva makes it easy to design ads, banners, and posts without a graphic designer. Its drag-and-drop editor is beginner-friendly.

Benefits: Quick, professional visuals.

Drawbacks: Limited customisation compared to pro tools.

Competitors: Adobe Express, Figma.

Measure: CTR on visuals, engagement on posts.

HubSpot CRM

HubSpot CRM is an all-in-one customer relationship management system that connects sales, marketing, and service.

Benefits: Free plan available; excellent integrations.

Drawbacks: Premium features cost a lot.

Competitors: Salesforce, Zoho CRM.

Measure: Lead conversion, customer lifetime value.

Ahrefs

Ahrefs is an SEO tool focused on backlink tracking, site audits, and keyword analysis.

Benefits: Market-leading backlink insights.

Drawbacks: Can be overwhelming for beginners.

Competitors: SEMrush, Ubersuggest.

Measure: Backlink growth, domain rating, keyword visibility.

Shopify Apps (Upsell & Cross-Sell Tools)

Shopify’s upsell and cross-sell apps, like Bold Upsell, increase order values by suggesting add-ons.

Benefits: Boosts revenue per customer.

Drawbacks: Some apps add extra costs.

Competitors: WooCommerce plugins, BigCommerce apps.

Measure: Average order value, upsell conversion rate.

Meta Ads Manager (Facebook & Instagram Ads)

Meta Ads Manager runs campaigns across Facebook and Instagram with advanced targeting.

Benefits: Large audience reach and retargeting.

Drawbacks: Rising ad costs and competition.

Competitors: TikTok Ads, LinkedIn Ads.

Measure: CPA, ROAS, CTR.

Google Ads

Google Ads targets high-intent users searching for products like yours.

Benefits: Great for immediate traffic and sales.

Drawbacks: Competitive niches are costly.

Competitors: Microsoft Ads, Amazon Ads.

Measure: CTR, CPC, conversion rate.

The right mix of tools helps ecommerce brands build visibility, nurture relationships, and increase sales. By tracking metrics like conversions, ROAS, and average order value, you can see which platforms deliver the most growth. No tool is perfect, but with the right balance, your ecommerce business will thrive in today’s competitive digital marketplace.

Artificial Intelligence

Generative AI Visibility: The New Battleground for Business Growth

Post author By Editorial Team
Post date 14th September 2025
No Comments on Generative AI Visibility: The New Battleground for Business Growth

The digital world is shifting in an unimaginable pace. Search engines are no longer the only place customers discover brands – generative AI (Gen AI) tools are fast becoming trusted assistants for information, recommendations, and purchasing decisions. That means your business being shown up on Gen AI platforms could make the difference between growth and invisibility.

Why Generative AI Visibility Matters

When users turn to AI assistants or content-driven platforms, they expect accurate, relevant answers. These systems learn from structured data, content quality, reviews, and online authority. If your business doesn’t appear, your competitors will. In essence, visibility in Gen AI is today’s version of ranking high on Google but with even greater personalisation and influence.

The Business Benefits of Being Present in Gen AI

1. Enhanced Authority and Reach
Companies visible within Gen AI recommendations gain instant credibility. A recent McKinsey report shows Gen AI could unlock up to $4.4 trillion in annual productivity value across industries. Businesses that embrace early visibility stand to benefit most.

2. Operational Efficiency
Gen AI automates repetitive work-content drafting, customer support responses, and idea generation-allowing your team to focus on high-value tasks. Salesforce highlights how companies adopting Gen AI see faster content delivery and improved workflows.

3.Stronger Customer Experience
From product recommendations to personalised interactions, Gen AI allows businesses to connect with customers on a deeper level. Forrester notes that AI-powered experiences drive higher engagement and loyalty when brands provide clean, optimised data.

Preparing Your Business for the Gen AI Era

It’s no longer enough to optimise solely for traditional search. Businesses must create clear, authoritative, and AI-friendly content that ensures algorithms can surface them when users ask questions. This means combining SEO best practices with structured data, consistency across platforms, and ongoing digital marketing efforts.

At Grandiose Digital Media, we help businesses adapt their online strategies to remain discoverable in both search engines and Gen AI. From digital marketing services to tailored website development, our solutions ensure your brand is not left behind.

Generative AI is not just another tech trend-it is the next major shift in how people find and engage with businesses. Companies that ensure their presence in Gen AI systems will lead the conversation, while those who ignore it risk being forgotten.

Public Relations

The Missing Women Crisis in PR: How GDM is Leading the Call for Equality

Post author By Editorial Team
Post date 12th September 2025
No Comments on The Missing Women Crisis in PR: How GDM is Leading the Call for Equality

A landmark study by the Chartered Institute of Public Relations (CIPR), “The Missing Women Study”, has revealed a troubling gender gap in the UK’s public relations profession. Nearly 3,910 female PR practitioners in England and Wales have either left the industry during mid-career or failed to advance to senior leadership roles.

The data shows that while 66% of PR practitioners below director level are women, only 46% of senior roles are held by women.
cipr.co.uk

Other key findings include:

63.5% of women surveyed reporting gender-based discrimination or harassment.
Over 55% feeling they do not have equal advancement opportunities compared to male colleagues.
Widespread reporting of burnout, lack of flexible working, and structural obstacles that deepen as career levels rise.

GDM’s Commitment: Equality and Respect at Every Level

At Grandiose Digital Media (GDM), we believe in a workplace where every person is respected, supported, and empowered regardless of gender. According to GDM’s values, respect for employees at all costs is not just rhetoric but a foundational pillar. GDM’s “About Us” page emphasises the company’s mission to build a future of “greater opportunity and equality for all”.

We recognise that the “Missing Women” crisis is more than just numbers-it reflects lost potential, diversity of thought and leadership, and organisational resilience. By ensuring that gender equality is reflected in recruitment, leadership development, work-life balance policies, flexible working and mentorship, GDM aims to be part of the solution.

Why This Matters for the Industry

The implications of the CIPR study are significant:

Talent Drain: Losing nearly 4,000 experienced professionals weakens the depth of expertise in the sector.

Leadership Imbalance: The disparity at senior levels contributes to fewer role models, mentorship opportunities, and inclusive decision-making.

Operational & Cultural Challenges: Burnout, inflexible working arrangements, and sociocultural expectations (e.g. caregiving) disproportionately affect women, reducing retention unless addressed.

Looking Forward

The CIPR report suggests several remedies that the industry must take seriously: leadership progression programmes, flexible work patterns without penalty, strong support through life-stage transitions, cultural change, and structural reform.
cipr.co.uk

GDM is committed to aligning with these strategies, embedding them in its policies and practices so that every employee—regardless of gender—can succeed and flourish.

By spotlighting both the problem and proactive solutions, this article aims to raise awareness and encourage more organisations to follow GDM’s example-because true progress depends on respecting every individual, regardless of gender.

Public Relations

How you can enhance your brand’s online presence with the power of PR and News Publications

Post author By Editorial Team
Post date 1st March 2024
No Comments on How you can enhance your brand’s online presence with the power of PR and News Publications

Establishing a strong online presence in today’s era is very crucial for businesses seeking to keep apart in a competitive market. Public relations (PR) plays a key role in shaping a company’s online reputation and visibility, with news publications serving as a valuable platform to showcase brand achievements and build credibility.

In today’s digital era, with consumers relying more on the internet to explore products and services, maintaining a strong online presence is vital for businesses of every scale. A strong online presence not only increases brand visibility but also helps establish credibility and trust with potential customers. Companies that effectively leverage digital channels to showcase their expertise and engage with their target audience are more likely to succeed in today’s competitive marketplace.

Public relations is essential in influencing the perception of a company among its target audience. Through strategic PR initiatives, businesses can craft compelling narratives, share their achievements, and engage with key stakeholders. One of the most powerful tools in a PR professional’s arsenal is securing coverage in reputable news publications. Getting your brand featured in news publications not only boosts visibility, but also enhances brand’s credibility and positions the same as an industry leader.

Securing coverage in news publications offers a range of benefits for businesses looking to enhance their online presence. Firstly, news features provide valuable backlinks to the company’s website, which can improve search engine rankings and drive organic traffic. Additionally, being featured in news outlets increases brand awareness and credibility, as consumers are more likely to trust companies that have been endorsed by reputable media sources. News publications also offer a platform for companies to share their story, showcase their expertise, and connect with a wider audience.

By leveraging its expertise in digital marketing and PR, Grandiose Digital Media empowers companies to secure coverage in top-tier news publications, reaching a global audience and strengthening their brand reputation. Through tailored PR strategies and compelling storytelling, Grandiose Digital Media helps clients showcase their achievements, share their expertise, and engage with key stakeholders, ultimately driving growth and success in the digital marketplace.

PR efforts, particularly through news publications, play a crucial role in building a strong online presence for companies. By securing coverage in reputable news outlets, businesses can enhance their visibility, credibility, and brand reputation in the digital landscape. Grandiose Digital Media’s expertise in PR and digital marketing positions it as a key player in helping businesses achieve success and recognition through strategic media coverage.

Download our available news publications list (Last Updated, February).

News

Social Media Platforms Have To Remove Content Within 36 Hours: Govt of India

Post author By Editorial Team
Post date 25th February 2021
No Comments on Social Media Platforms Have To Remove Content Within 36 Hours: Govt of India

Social media platforms such as Facebook and Twitter will have to remove content as soon as possible, but not later than 36 hours, after a government passed a legal order, according to new Information Technology rules released on February 25, 2021.

These companies must also have to inform and help with investigations within 72 hours of a request from the authorities. – Information Technology (Guidelines for Intermediaries and Digital Media Ethics Code) Rules, 2021.

All platforms must remove content that sees an individual in a sexual act or conduct, or in full or partial nudity, within 24 hours of receiving a the complaint.

Along with these new rules, Govt. of India joins other various nations that are looking forward to regulating Big Tech firms. In India, Twitter had recently only partially complied with the government orders to remove the tweets over protests by farmers over the new agricultural laws.

All the social media intermediaries should prominently publish on their site or app the rules and regulations and privacy policy and user agreement for their access or usage.

Moreover, an intermediary shall also inform the user of computer resource not to host, display, upload, modify, publish, transmit, store, update or share any sort of information that is false, misleading and defamatory in nature. Users should also be informed to not publish any information that is harmful to minors, infringes the patents, or violates the law.

They also need to inform users to not post any content that threatens the unity, integrity, defence, security or sovereignty of India, friendly relations with the foreign states.

The intermediary should also inform users at least once every year, in case of non-compliance with the rules and regulations, privacy policy or user agreement for access or usage of the computer resource of such intermediary. They have the right to terminate the access or usage rights of the users to the computer resource immediately or remove it in case of non-compliance.

Also, the social media latforms should appoint a Chief Compliance Officer who shall be responsible for ensuring compliance with the Act and rules. Moreover, they should also appoint a nodal person of contact for 24×7 coordination with law enforcement agencies and officers to ensure compliance to their orders or requisitions which should be made in accordance with the provisions of law or rules made thereunder.

Source

Tags Govt of India on Social Media, Social Media, Social Media February 25 Govt. Order India

Digital Marketing News

E-commerce Startups Can Stand Out In The Crowded Online Marketplace

Post author By Editorial Team
Post date 27th January 2021
No Comments on E-commerce Startups Can Stand Out In The Crowded Online Marketplace

There has never been a good time for ecommerce startups. Given the pandemic induced global slowdown, ecommerce has offered a lifeline for B2B2C businesses across the world to continue some semblance of a normal life even in the toughest lockdowns.

The fear of the virus got even the most conservative shoppers and those from tier 2 and 3 markets to seek out their needs online. And even as life is trudging back to its normalcy and we all come to terms with the new way of life, the ecommerce trend does not show any signs of slowing down. Moreover, there has been a measurable shift in consumer behavior, with many new first time online shoppers. The ecommerce industry is also registering higher gross merchandising values (GMVs) as compared to the pre-Pandemic levels, and this is indeed a good news for all businesses operating in this sector.

Know your audience and competition

Being in the ecommerce sector makes it easy to find your competition and audience, as you would know exactly where to find them – online. You could scroll through search engine results pages, and research on social media to look for your competitors and audience and what they are doing. You could filter those businesses that are in a similar field as you or target the same customers as you wish to, and learn from their online presence. This would give you a strong hold of what is working or not working, and would serve as a wonderful starting point for you to plan your strategy.

As the digital industry allows for very precise targeting, you could also create rich customer personas of your ideal customer, so that you know exactly who you will be targeting. This would not only include the demographic details, but also the specifics like interests, mobile usage patterns, income levels, online browsing behavior and social media platforms that are popular with them. Doing this will help you not only create marketing content that will resonate with them, but also it can help you evaluate what tactics and online mediums might work better with this group.

SEO (Search Engine Optimisation) is a must!

SEO, or Search Engine Optimization, is an evergreen method to help you stay in the race from a long term perspective, and help your business be found by the right audience. Implementing the right SEO strategies is one of the keys to the success of any modern business. If this isn’t done correctly, then it would be difficult for your prospective target customers to even know about the existence of your business! However, SEO efforts can also take time to start showing results, and this is why you should get started on this as soon as possible. The best time to start off with this would be while you are building your blog website, but in case that was missed, you could do it once it is complete as well.

Also Read: How to Optimize Your Blog for SEO in 2021

One thing that you might want to keep in mind is to take care of the landing pages (Means it should be optimised for SEO) for each of your product listings and search queries, which include the right keywords, good quality image and video content, and a strong call to action.

Avail our SEO services here and get a free consultation.

Source

Tags digital marketing, E-commerce Startups

Digital Marketing

India’s Resilience Celebrated by Microsoft: Holiday ad film update

Post author By Editorial Team
Post date 23rd December 2020
No Comments on India’s Resilience Celebrated by Microsoft: Holiday ad film update

Microsoft India has finally released its maiden holiday ad film, ‘Hum Rukna Nahi Jaante’, and has celebrated the resilience of the human spirit. Moreover, the film bids farewell to 2020, and puts a spotlight on how people across the country have shown everyday resilience in meeting the challenges that 2020 has brought, and how the technology has played a role in enabling the diverse experiences. The recently released film is part of Microsoft India’s #BuildingResilience campaign, which also shares inspirational stories of transformation across the industries, organisations and individuals, which also drives a conversation around what it takes to thrive in this environment.

The film blends the five everyday scenarios, which also focuses on how Microsoft’s technology empowers people to do more every day. Whether it is helping a young sports aspirant to continue with coaching remotely, or supporting an elderly person to make online payments in a trusted and secure way, to enabling entrepreneurs to keep their businesses moving in a remote world and supporting people with disabilities to fully participate in their society, technology enables inclusion for all.

The film has been released exclusively on the social media platforms and is powered for accessibility with subtitles and the audio descriptions.

The chief marketing officer of Microsoft India – Hitu Chawla, said, “It’s extraordinary how people and organisations across India have met the challenge with resilience and innovation, using the technology to respond, rebound, and reimagine a new world order. Our brand film celebrates this spirit of everyday resilience and the role our technology plays in empowering every person and every organization to achieve much more.”

Also Read: SMBs can leverage celebrities after going digital

Source

Tags Microsoft Holiday ad film update

Digital Marketing

Be Safe & Smart: HDFC Life’s New Digital Campaign

Post author By Editorial Team
Post date 8th December 2020
No Comments on Be Safe & Smart: HDFC Life’s New Digital Campaign

The life insurance company – HDFC Life, has launched its new digital campaign to focus on the role of Unit Linked Insurance Plans (ULIPs) as part of their prudent financial plan. This campaign by HDFC debunks the commonly held myths about the ULIP category and also highlights the unique features of the HDFC Click2Wealth plan. HDFC aims to change the way consumers look at ULIPs through the central message of ‘#SirfSafeNahiSmartBhiBano’.

HDFC ULIP Digital Campaign — Still Image: HDFC ULIP Campaign

The campaign, comprising one main and two short films, which features two characters – Meet (myth) and Jeet (the myth buster). Both Meet and Jeet have opposite viewpoints when it comes to their unique lifestyles, where Meet confesses to having doubts about investing in a ULIP, while Jeet discusses his doubts in a light hearted manner by gently weaving HDFC Life Click2Wealth’s benefits into the narrative.

The short film uses Meet and Jeet’s drink choices as an example for their financial decisions.

The executive vice president of HDFC Life, e-commerce and digital marketing, Vishal Subharwal said, “ULIP as a category is perceived by some as expensive and some as opaque. With this campaign, featuring HDFC Life Click2Wealth, we want to burst myths surrounding ULIPs which impact the purchasing decisions. Moreover, the HDFC Life Click2Wealth is a feature rich product that offers customers a large number of benefits to create long term wealth and income streams.”

This campaign will be promoted across all of their social media channels, YouTube and digital platforms just to ensure maximum reach and visibility.

SOURCE

Digital Marketing News

SMBs can leverage celebrities after going digital

Post author By Editorial Team
Post date 25th September 2020
No Comments on SMBs can leverage celebrities after going digital

The brands signing celebrities as an ambassador has proved to be an effective strategy in marketing. In 2020, the advent of new channels and with diversified consumer behavior, the marketing strategy needs to factor people’s time and attention. Moreover, businesses also believe that endorsements provide a higher degree of recall.

In this generation, brands must consider celebrities as their own brand ambassadors who can recommend their brand freely without any monetary implication. There are also many passionate fans who derive immense satisfaction by engaging with the brand and getting acknowledged by the brand. However, the task is to simply convert a regular user into a brand ambassador.

Also Read: India’s Resilience Celebrated by Microsoft: Holiday ad film update

Social media has become a game changer and has also lead to the concept of influencer marketing. Based on research, 80% of the customers believes in all information provided by social media influencers on platforms such as Facebook, Instagram & Twitter. However, 60% of the consumers make their purchase decisions after considering the information provided by the top influencers in the country.

Soon the brand ambassadors will expand from mainstream celebrities to influencers. With new channels coming up, the engagement levels are also being changed regularly in order to keep pace with the audience. The craft lies in creating different kinds of disruption which invloves the influencers to arrest the eyeballs.

Also Read: Digital Marketing is on rise since SMB’s are moving digital since pandemic

Source

Tags SMBs on Digital

Digital Marketing News

Digital Marketing is on rise since SMBs are moving digital since pandemic

Post author By Editorial Team
Post date 23rd September 2020
No Comments on Digital Marketing is on rise since SMBs are moving digital since pandemic

Many businesses including the small companies are looking to have online presence and choose digital marketing after the COVID pandemic and following lockdowns brought about a negative shift in the customer’s behaviour.

Moreover, many businesses are seeing a bunch of changes in consumer behavior which have emerged – increase in online food shopping, online education, online medical consultation, online grocery shopping, etc.

These macro changes in customer’s behavior are pushing changes at the business level too.

Nowadays, more and more businesses are looking forward at creating online presence, especially the small businesses. The SMBs are now accelerating their move to go online – whether it is creating their own website or social media pages, PPC campaigns and lot of such things,” Rungta added.

Also Read: Digital marketing Still Makes Sense During This Economic Turmoil

Businesses have now realised the importance of digital marketing

Along with several smaller businesses, the larger brands have also realised the power of digital and online marketing.

Small businesses have also realised that a lot of their own customers and their target audience can be found online, and they can reach them out easily with email finder tools such as Contact Out.

Many of the businesses have also figured that if they want to expand beyond a particular location, they can do online marketing and reach out to the whole nation, which some of the businesses were not able to understand earlier.

Also Read: SMBs can leverage celebrities after going digital

While some of these trends had already started, they have been accelerated by the COVID pandemic. Instead of taking two to three years, these have now happened over the last four months.

“It’s true that many businesses have suffered due to this pandemic. Moreover, I have been seeing that many new businesses have started advertising digitally, right from the automotive companies to food outlets, and that’s a great start.”
Mohammed Huzaifa – CEO, Grandiose Digital Media Pvt Ltd

Businesses are now expecting to see a hike in the number of sales in the second half of the year with the opening up of the economy.

Source

Tags Digital Marketing for SMB

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