There has never been a good time for ecommerce startups. Given the pandemic induced global slowdown, ecommerce has offered a lifeline for B2B2C businesses across the world to continue some semblance of a normal life even in the toughest lockdowns.
The fear of the virus got even the most conservative shoppers and those from tier 2 and 3 markets to seek out their needs online. And even as life is trudging back to its normalcy and we all come to terms with the new way of life, the ecommerce trend does not show any signs of slowing down. Moreover, there has been a measurable shift in consumer behavior, with many new first time online shoppers. The ecommerce industry is also registering higher gross merchandising values (GMVs) as compared to the pre-Pandemic levels, and this is indeed a good news for all businesses operating in this sector.
Know your audience and competition
Being in the ecommerce sector makes it easy to find your competition and audience, as you would know exactly where to find them – online. You could scroll through search engine results pages, and research on social media to look for your competitors and audience and what they are doing. You could filter those businesses that are in a similar field as you or target the same customers as you wish to, and learn from their online presence. This would give you a strong hold of what is working or not working, and would serve as a wonderful starting point for you to plan your strategy.
As the digital industry allows for very precise targeting, you could also create rich customer personas of your ideal customer, so that you know exactly who you will be targeting. This would not only include the demographic details, but also the specifics like interests, mobile usage patterns, income levels, online browsing behavior and social media platforms that are popular with them. Doing this will help you not only create marketing content that will resonate with them, but also it can help you evaluate what tactics and online mediums might work better with this group.
SEO (Search Engine Optimisation) is a must!
SEO, or Search Engine Optimization, is an evergreen method to help you stay in the race from a long term perspective, and help your business be found by the right audience. Implementing the right SEO strategies is one of the keys to the success of any modern business. If this isn’t done correctly, then it would be difficult for your prospective target customers to even know about the existence of your business! However, SEO efforts can also take time to start showing results, and this is why you should get started on this as soon as possible. The best time to start off with this would be while you are building your blog website, but in case that was missed, you could do it once it is complete as well.
Also Read: How to Optimize Your Blog for SEO in 2021
One thing that you might want to keep in mind is to take care of the landing pages (Means it should be optimised for SEO) for each of your product listings and search queries, which include the right keywords, good quality image and video content, and a strong call to action.
