Category: Public Relations

A landmark study by the Chartered Institute of Public Relations (CIPR), “The Missing Women Study”, has revealed a troubling gender gap in the UK’s public relations profession. Nearly 3,910 female PR practitioners in England and Wales have either left the industry during mid-career or failed to advance to senior leadership roles.

The data shows that while 66% of PR practitioners below director level are women, only 46% of senior roles are held by women.
cipr.co.uk

Other key findings include:

• 63.5% of women surveyed reporting gender-based discrimination or harassment.
• Over 55% feeling they do not have equal advancement opportunities compared to male colleagues.
• Widespread reporting of burnout, lack of flexible working, and structural obstacles that deepen as career levels rise.

GDM’s Commitment: Equality and Respect at Every Level

At Grandiose Digital Media (GDM), we believe in a workplace where every person is respected, supported, and empowered regardless of gender. According to GDM’s values, respect for employees at all costs is not just rhetoric but a foundational pillar. GDM’s “About Us” page emphasises the company’s mission to build a future of “greater opportunity and equality for all”.

We recognise that the “Missing Women” crisis is more than just numbers-it reflects lost potential, diversity of thought and leadership, and organisational resilience. By ensuring that gender equality is reflected in recruitment, leadership development, work-life balance policies, flexible working and mentorship, GDM aims to be part of the solution.

Why This Matters for the Industry

The implications of the CIPR study are significant:

Talent Drain: Losing nearly 4,000 experienced professionals weakens the depth of expertise in the sector.

Leadership Imbalance: The disparity at senior levels contributes to fewer role models, mentorship opportunities, and inclusive decision-making.

Operational & Cultural Challenges: Burnout, inflexible working arrangements, and sociocultural expectations (e.g. caregiving) disproportionately affect women, reducing retention unless addressed.

Looking Forward

The CIPR report suggests several remedies that the industry must take seriously: leadership progression programmes, flexible work patterns without penalty, strong support through life-stage transitions, cultural change, and structural reform.
cipr.co.uk

GDM is committed to aligning with these strategies, embedding them in its policies and practices so that every employee—regardless of gender—can succeed and flourish.

Related:

Learn more about What is GDM and how it delivers digital marketing and equality-driven solutions. Grandiose Digital Media – What is GDM

Read more about the services & values of GDM; About Us page. About GDM

By spotlighting both the problem and proactive solutions, this article aims to raise awareness and encourage more organisations to follow GDM’s example-because true progress depends on respecting every individual, regardless of gender.

Establishing a strong online presence in today’s era is very crucial for businesses seeking to keep apart in a competitive market. Public relations (PR) plays a key role in shaping a company’s online reputation and visibility, with news publications serving as a valuable platform to showcase brand achievements and build credibility.

In today’s digital era, with consumers relying more on the internet to explore products and services, maintaining a strong online presence is vital for businesses of every scale. A strong online presence not only increases brand visibility but also helps establish credibility and trust with potential customers. Companies that effectively leverage digital channels to showcase their expertise and engage with their target audience are more likely to succeed in today’s competitive marketplace.

Public relations is essential in influencing the perception of a company among its target audience. Through strategic PR initiatives, businesses can craft compelling narratives, share their achievements, and engage with key stakeholders. One of the most powerful tools in a PR professional’s arsenal is securing coverage in reputable news publications. Getting your brand featured in news publications not only boosts visibility, but also enhances brand’s credibility and positions the same as an industry leader.

Securing coverage in news publications offers a range of benefits for businesses looking to enhance their online presence. Firstly, news features provide valuable backlinks to the company’s website, which can improve search engine rankings and drive organic traffic. Additionally, being featured in news outlets increases brand awareness and credibility, as consumers are more likely to trust companies that have been endorsed by reputable media sources. News publications also offer a platform for companies to share their story, showcase their expertise, and connect with a wider audience.

By leveraging its expertise in digital marketing and PR, Grandiose Digital Media empowers companies to secure coverage in top-tier news publications, reaching a global audience and strengthening their brand reputation. Through tailored PR strategies and compelling storytelling, Grandiose Digital Media helps clients showcase their achievements, share their expertise, and engage with key stakeholders, ultimately driving growth and success in the digital marketplace.

PR efforts, particularly through news publications, play a crucial role in building a strong online presence for companies. By securing coverage in reputable news outlets, businesses can enhance their visibility, credibility, and brand reputation in the digital landscape. Grandiose Digital Media’s expertise in PR and digital marketing positions it as a key player in helping businesses achieve success and recognition through strategic media coverage.

Download our available news publications list (Last Updated, February).